Contact Information: For More Information Zoe Vandeveer or Lindsey Zouein LaunchSquad Phone: 415-625-8555 Email: turnhere (at) launchsquad.com
TurnHere Partners With MyNewPlace to Produce Videos Showcasing Apartments for Rent
Online Video Delivers Affordable, Interactive Views of Online Apartment Listings
| Source: TurnHere
EMERYVILLE, CA--(Marketwire - June 11, 2008) - TurnHere,
Inc., the leading online video
solutions platform, today announced a partnership with MyNewPlace, the largest online
marketplace for apartment rentals. TurnHere will produce videos featuring
rental properties across the U.S. to provide an authentic, first-person
look into properties and neighborhoods, giving prospective renters an
insightful experience that's more accurate and engaging than still photos
or fishbowl tours. The videos will serve as a cost-effective, key marketing
tool aimed at increasing qualified leads for MyNewPlace's advertisers and
providing renters on MyNewPlace with the best tools to make an informed
rental decision.
TurnHere is well-established as a marketing partner in the real estate
vertical, having produced hundreds of videos for agents and firms across
the country. MyNewPlace's national and regional advertisers will benefit
from TurnHere's network of more than 3,200 filmmakers who shoot
narrative-style videos that bring to life each property and enable
potential renters to get a compelling look at their future homes. Online
video helps to differentiate listings in a tight rental market, making the
difference between renting an apartment quickly and leaving it empty.
"We're adding value for the property owners who list on our site by giving
prospective renters a personal, guided tour of apartments," said Amanda
Cann, vice president of sales at MyNewPlace. "Viewing compelling videos
online creates a strong emotional connection between the renter and the
property that can't be achieved with words or photos. Authentic videos help
viewers imagine themselves living in the community and build trust about
the community and apartment, invaluable qualities for both renters and
owners."
"We know from our experience in real estate over the years that online
video can significantly impact the decisions of both renters and buyers,"
said John McWeeny, TurnHere's senior vice president of business
development. "In a rough real estate market, owners are looking to make
their marketing dollars go as far as possible. Real estate advertisers can
maximize their marketing dollars by relying on engaging video content that
both differentiates their listings and provides valuable information to
renters."
About TurnHere, Inc.
TurnHere, Inc. is a leading platform for online video production and provides
studio-quality Internet video
advertising and Web distribution for companies in a wide range of
industries including media, publishing, travel, local and real estate. The
company leverages its growing network of more than 3,200 professional
filmmakers across more than 50 countries to create affordable Internet videos that deliver
emotionally engaging and authentic content to the right audiences. With
deep backgrounds in media and video production, TurnHere works with
customers on creative treatments to help produce effective venues for
building online traffic. Founded in 2005, the company is privately held
with headquarters in Emeryville, California, and offices in New York.
About MyNewPlace
MyNewPlace provides the multifamily marketing professional with the most
innovative and cost-effective tools to fill their vacancies. From
MyNewPlace.com: the industry's fastest growing Internet Listing Service, to
MyNewSite: the industry's most cost-effective website solution, MyNewPlace
puts the best tools in the hands of owners and managers to help market
their communities. A leader in the multifamily industry, MyNewPlace
recently introduced Featured Placement Listings, Community Photography and
Video Tours to enhance property listings. Headquartered in San Francisco,
CA, MyNewPlace was founded in 2005 by John Helm, the founding CEO of
AllApartments/SpringStreet, which became the number one apartment rental
and relocation site on the Internet before its sale to Homestore in 1999.
For more information, visit http://www.mynewplace.com.