Doro Care Electronics boosts its successful investment in mobile phones for senior citizens

Doro Care Electronics boosts its successful investment in mobile phones for
senior citizens

Doro's rapidly expanding Care Electronics business unit is continuing to widen.
The latest addition to the product portfolio is the user-friendly Doro
HandleEasy 328gsm and 330gsm. The market for simple mobile phones adapted to a
more senior target group is continuing to grow as consumers discover that there
are phones available that aren't difficult to use. 

Doro's Care Electronics business unit is continuing to expand while focusing on
products for a more senior target group. Care Electronics doubled its sales in
2007 to SEK51 million, a volume rise of 73 percent. Doro is now launching a
further two mobile phones for the elderly. The difference between the successful
predecessors, the HandlePlus 324gsm and the HandleEasy 326gsm, is that the
HandleEasy 330gsm is equipped with a TEXT function and an FM radio. The Doro
HandleEasy 328gsm provides the user with a clearer display, TEXT-receiving
function and a directory with room for 100 names and numbers.  

“The breakthrough seen by our user-friendly mobile phones shows that there's a
strong demand. The success of our simple mobile phones confirms that senior
citizens appreciate our products that simplify their everyday lives, but also
provide peace of mind by ensuring they are always contactable in the event of
something happening,” says Jérôme Arnaud Doro's CEO. 

The HandleEasy 330gsm is a user-friendly mobile phone designed for the needs of
senior citizens. The ability to simply send and receive TEXT messages is in
demand. This is also true of large buttons and a colour display with high
contrast, which makes it easy to key in and see telephone numbers and words when
sending TEXT messages. The mobile phone is also equipped with an FM radio,
torch, vibration for incoming calls and a handy speakerphone function.

The Doro HandleEasy 328gsm is an upgrade of the successful Doro HandleEasy
326gsm. The new phone has a directory with room for up to 100 names and numbers,
the ability to send and receive TEXT messages and an even clearer display.

The Doro HandleEasy 328gsm is available in black or white, the Doro HandleEasy
330gsm in black lava and pearl white. Both will be available from telecoms and
electronics stores throughout the country from mid-June and will cost around SEK
1,300 and SEK 1,500 respectively. 

To download high-resolution images click here or go to: www.doro.se.


For further information, please contact: 
Jérome Arnaud, CEO of Doro, phone +33 1 30 07 17 01, 
email: jerome.arnaud@doro.com 

Fredrik Forssell, Marketing Director at Doro, phone +46 46 280 50 80, 
email: fredrik.forssell@doro.com

For a product test, please contact: 
Daniela Rogosic, Sund Kommunikation, phone +46 733 45 67 41, 
email: daniela.rogosic@sundkommunikation.se, 



About Doro

With over 30 years' experience in telephony Doro is today characterised by
innovative and user-friendly consumer electronics products. The company develops
markets and sells a wide range of products in three business units: Home
Electronics, Business Electronics and Care Electronics. The company's products
are sold in more than 30 countries worldwide through a variety of retail
outlets, including electronics stores, online stores and specialized channels.
The company had sales of SEK 346 million in 2007. Doro's shares are quoted on
the Stockholm Stock Exchange, Nordic list, Small companies. Read more about Doro
at www.doro.com.