IRVINE, Calif., June 16, 2008 (PRIME NEWSWIRE) -- Bock Communications, Inc., a forward-thinking boutique PR and marketing agency focused on the global wireless telecommunications industry, today unveiled an all-new corporate identity to reflect the addition of integrated marketing into the agency's core services. The unveiling coincided with an official ribbon-cutting ceremony at the company's new headquarters in Irvine.
Together, the new brand and office space reflect an advanced stage of corporate evolution and a tradition of prestige and excellence in account service. Viewable at the corporate web site (www.bockpr.com), the corporate identity was designed to mirror the agency's three defining tenets: Bock is a luxury brand; PR and marketing are art forms; and growth is organic.
The agency also announced that Anita Otto has joined as vice president and will oversee all integrated marketing initiatives. Otto brings to the table more than 15 years of experience as a sales and marketing leader for SBC, Sprint PCS, Sprint and Sprint Nextel. Otto also spent two years as vice president of client development for Quarry Integrated Communications, which has a distinguished track record of delivering integrated marketing services for Sprint, Nortel and Alltel.
"The timing couldn't be better for Bock to incorporate marketing with traditional PR services," said Otto. "Many of our clients consistently need both, and we enrich our value by providing everything under the same roof. With the increase in capabilities, rolling out new messaging, brand strategy and PR campaigns is a slick and synchronous process that gets straight to the heart of audiences everywhere."
"The new corporate identity and the addition of integrated marketing reflects a time of accelerated demand for our services and pays tribute to our track record of delivering the finest communications counsel in the wireless industry," said Christine Bock, CEO of Bock Communications. "In addition, our new Irvine space is a collaborative, studio environment designed to inspire our account teams and to promote streamlined communications between the agency and the industry at large."
About Bock Communications
Bock Communications is a forward-thinking, boutique PR and marketing agency known for its international reach and high-impact results. Bock is the only U.S.-based integrated PR and marketing firm focused on the global wireless telecommunications industry. With more than 50 years' collective wireless experience, Bock has connections that count. The team works closely with its clients to deliver industry insight and measurable media traction. Headquartered in the heart of Orange County, California, Bock Communications also has satellite presence in Dallas, Boston and New York City.
The Bock Communications logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=5159