Who's Your Daddy, Inc. Enters Marketing Agreement with Andre Reed

Former Buffalo Bills Football Star to be Key Interface with Distributors


CARLSBAD, Calif., June 18, 2008 (PRIME NEWSWIRE) -- Who's Your Daddy, Inc. (OTCBB:WYDI) announced it has entered into an agreement with Andre Reed to introduce the Company's King of Energy drinks to major retailers and distributors to increase exposure and revenues. Mr. Reed will initially introduce the Company's energy products to retail and grocery outlets in the Buffalo, New York market area, while finding the appropriate affiliation for charity involvement.

Andre Reed was one of the key members of the Buffalo Bills during their glory years in the early 1990s and was a vital component in the Bills' unprecedented run of playing in four straight Super Bowls. Buffalo Bills Hall of Fame coach Marv Levy once stated that "Andre Reed was one of the greatest and most durable football players that I have ever coached. He excelled in every aspect of the game." The future Hall of Famer set the all-time Bills receiving record with 941 receptions, 13,095 receiving yards, 86 touchdown receptions and 36 100-yard reception games. He has the fifth-most receptions in NFL history and was named to the Pro Bowl for seven consecutive years.

Edon Moyal, Executive Vice President of Marketing and Branding, stated: "We are extremely excited to be affiliated with someone of the stature of Andre Reed and we have found his contacts to be of the highest caliber in the retail and beverage distribution area."

Andre Reed noted: "While I have been approached by several companies for endorsements, I felt very strongly about becoming associated with Who's Your Daddy and its products. The brand is strong and the drinks are among the best products in the market. I felt my existing contacts over the last twenty years would be invaluable in helping the Company acquire the exposure and contacts that can lead to significant retail sales."

About Who's Your Daddy, Inc.

Who's Your Daddy, Inc. is a brand management company focused on the marketing, production and distribution of the Who's Your Daddy(r) King of Energy line of beverages for the rapidly growing $6 billion world energy drink market. Who's Your Daddy, Inc. stock is traded publicly under the `WYDI' ticker symbol. For more information, go to http://www.kingofenergy.com. The Company's blog site is at http://www.kingofbloggers.com

This document contains `forward-looking statements' related to future events. Forward-looking statements by their nature address matters that are uncertain. These uncertainties may cause our actual future results to be materially different than those expressed in our forward-looking statements. We do not undertake to update our forward-looking statements.


            

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