TASER International Names New Executive Vice President of Sales

Mark Fidelman Will Provide Strategic Leadership Across All Sales Sectors


SCOTTSDALE, Ariz., June 30, 2008 (PRIME NEWSWIRE) -- TASER International, Inc. (Nasdaq:TASR), the market leader in advanced electronic control devices (ECDs), today announced that it has named Mark Fidelman as Executive Vice President of Sales. With extensive experience in all aspects of both domestic and international sales, Fidelman will provide strategic and execution leadership to each of TASER International's sales sectors: law enforcement, retail, government programs, corrections, private security, international, and customer service.

Fidelman joins TASER International with more than 22 years of diverse business experience with emphasis in business startup and expansion, product and process development, project management and finance, sales plan development and execution, strategic business partnerships, new product rollout, and business development. Most recently, Fidelman was Vice President of Business Development and Marketing for an India-based real estate fund and developed sales and marketing strategies for Graphwise.com as Vice President of Sales, Marketing and Business Development.

"Mark's vast experience in developing sales and marketing strategies and a proven record for exceptional execution makes him a valuable addition to our company as TASER looks to the future," stated Rick Smith, CEO and Founder of TASER International. "I am excited to have Mark join TASER and will be relying on him to develop and execute the sales strategies necessary to expand market penetration worldwide as well as to bring new products to market."

Career highlights for Fidelman include:

A.T. Kearney -- Recruited to build a sales team from scratch to support sales for a revolutionary new technology offering. He eventually managed performance of domestic sales teams as well as consultants in Asia;

Citadon.com -- Played pivotal role in launching operations and developing sales teams for this start-up company that provided internet-based project software platforms for the engineering, construction and architectural fields;

Autodesk -- Managed direct sales and value added resellers for the second largest computer aided design company in the world.

About TASER International, Inc.

TASER International's products protect life. TASER provides advanced Electronic Control Devices (ECDs) for use in the law enforcement, medical, military, corrections, professional security, and personal protection markets. TASER devices use proprietary technology to incapacitate dangerous, combative, or high-risk subjects who pose a risk to law enforcement officers, innocent citizens, or themselves in a manner that is generally recognized as a safer alternative to other uses of force. For more information, please call TASER International at (800) 978-2737 or visit our website at www.TASER.com.

The TASER International logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=2931

Note to Investors

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the "Securities Act"), and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), including statements, without limitation, regarding our expectations, beliefs, intentions or strategies regarding the future. We intend that such forward-looking statements be subject to the safe-harbor provided by the Private Securities Litigation Reform Act of 1995. The forward-looking information is based upon current information and expectations regarding TASER International. These estimates and statements speak only as of the date on which they are made, are not guarantees of future performance, and involve certain risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results could materially differ from what is expressed, implied, or forecasted in such forward-looking statements.

TASER International assumes no obligation to update the information contained in this press release. These statements are qualified by important factors that could cause our actual results to differ materially from those reflected by the forward-looking statements. Such factors include but are not limited to: (1) market acceptance of our products; (2) our ability to establish and expand direct and indirect distribution channels; (3) our ability to attract and retain the endorsement of key opinion-leaders in the law enforcement community; (4) the level of product technology and price competition for our products; (5) the degree and rate of growth of the markets in which we compete and the accompanying demand for our products; (6) risks associated with rapid technological change and new product introductions; (7) competition; (8) litigation including lawsuits resulting from alleged product related injuries and death; (9) media publicity concerning allegations of deaths and injuries occurring after use of the TASER device and the negative effect this publicity could have on our sales; (10) TASER device tests and reports; (11) product quality; (12) implementation of manufacturing automation; (13) potential fluctuations in our quarterly operating results; (14) financial and budgetary constraints of prospects and customers; (15) order delays; (16) dependence upon sole and limited source suppliers; (17) negative reports concerning the TASER device; (18) fluctuations in component pricing; (19) government regulations and inquiries; (20) dependence upon key employees and our ability to retain employees; (21) execution and implementation risks of new technology; (22) ramping manufacturing production to meet demand; (23) medical and safety studies; (24) field test results; and (25) other factors detailed in our filings with the Securities and Exchange Commission, including, without limitation, those factors detailed in the Company's Annual Report on Form 10-K and its Form 10-Qs.

The statements made herein are independent statements of TASER International. The inclusion of any third parties does not represent an endorsement of any TASER International products or services by any such third parties.



            

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