Contact Information: Media Contacts: Alan Penchansky / Michael Tangeman The Pen Group Communications Tel: (305) 529-1944 alan@thepengroup.com
StudioNow Partners With Citysearch to Create Affordable Online Videos for Local Merchants
Small and Medium-Sized Businesses Tap Into Network of Video Professionals
| Source: StudioNow
NASHVILLE, TN--(Marketwire - September 4, 2008) - StudioNow (www.studionow.com), the premier
online source for creating and managing professional-quality videos at
affordable prices, today announced an agreement with Citysearch, the
leading online local guide, to shoot, edit and create local merchant videos
for Citysearch.com.
Under the terms of the agreement, Citysearch will make online video
production and editing services from StudioNow available in multiple
configurations to its local merchant customers. StudioNow will leverage its
global network of thousands of video professionals and its proprietary
online content management platform to provide country wide on-location
shooting, editing of merchant content and other offerings to accelerate the
creation of local merchant videos. Citysearch will distribute the
affordably priced ads and promotional videos across its local directory,
enabling local merchants to provide their customers with a richer user
experience.
According to The Kelsey Group's recent U.S. Local Video Forecast for
2007-2012, local online video ad revenues will see considerable growth over
the next several years, increasing from $10.9 million in 2007 to $1.5
billion by the end of 2012, accounting for a compound annual growth rate
(CAGR) of 167.8 percent. The report forecasts that video ad products will
represent 11.6 percent of the online advertising budgets of small and
medium-sized businesses by 2012.
"Our goal is to provide multimedia opportunities for all our merchants so
they can more effectively connect with customers online," said Brian
McCarthy, Citysearch Vice President Merchant Product. "The partnership with
StudioNow is going to make it even easier and more affordable to add video
to a local merchant's Citysearch listing."
"Our network of video professionals is enabling small and medium-sized
companies to harness the power of online video," said David Mason, CEO of
StudioNow. "These businesses are benefiting substantially from our
expertise in efficient and affordable video production services ranging
from nationwide on-location shooting to post production services like
editing, animation and voiceover."
StudioNow has created a new era of video production by directly connecting
businesses and individuals with the first-ever, Web-based StudioNow Network
of expert videographers, editors, directors, producers, animators and
voiceover artists. StudioNow quickly and efficiently creates top-quality
digital content at a fraction of the cost normally charged by traditional
production/post-production houses.
About StudioNow
StudioNow is a professional video creation platform that aggregates
thousands of freelance editors, videographers and creative individuals who
are available 24/7 to create professional, on-demand video content at
affordable prices. Through a proprietary high-volume, Web-based
marketplace and production management platform, StudioNow is capable of
creating and distributing high-quality, original videos, to provide
enhanced communications for professional groups, businesses, organizations
and associations of all sizes. For more information, visit:
www.studionow.com.
About Citysearch
Citysearch is the essential urban companion for living bigger, better and
smarter in your city. Combining in-the-know editorial recommendations,
candid user comments, and expert advice from local businesses, we keep
users connected to the most popular and undiscovered places wherever you
are. Citysearch is an operating business of IAC (NASDAQ : IACI ). For more
information, visit www.citysearch.com.