How have fluctuating gas prices impacted your spending? 18-34 Chinese Car Owners Q3 2008 Delayed major purchase 33.9% I will be driving less 52.9% No major impact 21.8% % Feeling major impact 78.2% Source: BIGresearch, China Quarterly (Q3 2008), N=877For complimentary data and charts: www.bigresearch.com/chinaq.htm "Rising gas prices are likely to cause 18-34 Chinese Consumers to turn to the Internet for comparison shopping and product research," said Gary Drenik, President of BIGresearch. "Given that China is already well on its way to becoming one of the largest online shopping markets in the world, global marketers would be smart to allocate more budget dollars to improving their online presence in China." Case in point: 90% of 18-34 Chinese Consumers already head to the Internet to regularly or occasionally purchase products online, and 59.2% plan to do more online shopping in coming months than they did this time last year. The young Chinese are also likely to search online before making purchases in traditional brick and mortar stores, though the types of products researched vary by gender.
Over the last 90 days, which types of products did you research online before buying them in person? - TOP FIVE 18-34 Chinese Males 18-34 Chinese Females Electronics (49.1%) Beauty Care & Cosmetics (58.0%) Appliances (33.8%) Apparel (54.5%) Apparel (33.1%) Electronics (36.6%) Shoes (28.7%) Shoes (35.9%) Sporting Goods (24.5%) Appliances (29.9%) Source: BIGresearch, China Quarterly (Q3 2008) N=3,874About BIGresearch BIGresearch is a consumer intelligence firm providing analysis of behavior in areas of products and services, retail, financial services, automotive, and media. The China Quarterly monitors the purchasing behavior and media consumption of more than 4,000 Chinese consumers, focusing on consumers between the ages of 18-34 years old. The China Quarterly is available through BIGresearch in report or database format. BIGresearch conducts the biggest surveys with sample sizes from 4,000 to 15,000 and employs unique computer intensive statistical methods to give the most accurate insights available with an average margin of error of +/- 1 percent. http://www.bigresearch.com
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