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Sysco Introduces New Corporate Brand Created by Easterly
| Source: Easterly & Company
HOUSTON, TX--(Marketwire - November 13, 2008) - Easterly announced today that the new corporate
brand they created for Sysco was launched on Thursday of last week. Earlier
this year, the Houston-based branding and strategic communications company
won the contract to update the image of the global leader in selling,
marketing and distributing food products.
"We selected Easterly because we were confident that they would be able to
develop a brand and identity that would reflect how Sysco has grown and
changed over the last 38 years," said Mark Palmer, Vice President,
Corporate Communications, Sysco. "They guided us through the process and
helped us accomplish this goal in a seamless manner that lets all of our
audiences know that good things come from Sysco."
Sysco tapped Easterly in January of 2008 to help develop its new brand,
including new messaging, re-positioning of the company, development of a
new logo and a new tagline. Easterly also developed targeted communication
materials for Sysco's key audiences to help promote the new image among
customers, shareholders, employees, media and the food industry.
"We are delighted to have worked with Sysco in the creation and launch of
their new brand," said Matthew Easterly, President of Easterly. "Though
each engagement presents a unique set of challenges, the process that we've
developed over the last 25 years resulted in a strong brand that will serve
them well as they continue to grow."
Sysco is the global leader in selling, marketing and distributing food
products to restaurants, healthcare and educational facilities, lodging
establishments and other customers who prepare meals away from home. Its
family of products also includes equipment and supplies for the foodservice
and hospitality industries. The company operates 180 distribution
facilities serving more than 400,000 customers. For the fiscal year 2008
that ended June 28, 2008, the company generated more than $37 billion in
sales. For more information about Sysco visit the company's Internet home
page at www.sysco.com.
Easterly is a full-service branding and strategic communications company
providing international and domestic clients with a wide range of marketing
and communications programs. The company currently serves over forty
clients, both public and private companies, from its corporate offices in
Houston, Texas. You can visit the company's website at www.easterly.com