WAKEFIELD, Mass., Nov. 17, 2008 (GLOBE NEWSWIRE) -- The Search Engine Marketing Professional Organization (SEMPO) today announced that ABCSearch, a leading pay-per-click search engine, has made a major donation to SEMPO designed to support its global research and education programs.
"We are very pleased to have ABCSearch, a world leader in cost-per-click advertising, join the list of industry leaders supporting SEMPO," said SEMPO President Jeffrey Pruitt. "SEMPO is funded by membership dues and companies that wish to support the mission of evolving and expanding the search engine marketing industry globally through outreach, education and research programs."
"We are honored to be working with a recognized leader in the search marketing industry," said Dan Yomtobian, CEO of ABCSearch. "ABCSearch looks forward to connecting with SEMPO members and helping to ensure that search marketing remains the most effective method of traffic generation."
According to SEMPO's Research Committee, advertisers worldwide spend billions of dollars a year on search engine marketing programs. With over 6 billion searches a month across its network of targeted search engines and directories, ABCSearch will support SEMPO's efforts to analyze search advertising trends.
About ABCSearch
ABCSearch, a subsidiary of Internext Media Corp., is a world leader in online cost-per-click (CPC) advertising. With now over 6 billion searches a month through its network of targeted search engines and niche-specific directories, the company provides its advertisers with lower costs, improved results, quality traffic, and total control of targeted advertising. ABCSearch was recently certified by ClickDefense.com. To learn more about ABCSearch and its targeting capabilities, please visit http://www.abcsearch.com.
About the Search Engine Marketing Professional Organization (SEMPO)
SEMPO's purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing. Representing thousands in over 33 countries, SEMPO has over 850 members. It represents the common interests of companies and consultants worldwide and provides them with a voice in the marketplace. SEMPO's education and outreach initiatives are funded in part by Microsoft, Yahoo!, Google, Superpages.com, SMX, Search Engine Strategies, and ABCSearch.
The Search Engine Marketing Professional Organization logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=2228