Daptiv Pays Back in Less Than Two Months

Total Economic Impact(TM) Study Recognizes Value and Speed of Daptiv's On-Demand Collaborative Work Management Solution


SEATTLE, WA--(Marketwire - January 14, 2009) - Daptiv, the on-demand leader in collaborative business software, today announced the results of a commissioned study conducted by Forrester Consulting on behalf of Daptiv titled "Total Economic Impact (TEI) of Daptiv PPM," which reveals results on the rapid implementation and time-to-value of its on-demand solution for managing team collaboration and project portfolios, Daptiv PPM. Among many benefits of the company's Software-as-a-Service (SaaS) approach, the report highlights a fast ROI payback period of less than two months for Daptiv PPM customers. Daptiv will host a Webinar featuring Forrester consultant Michelle Salazar next Wednesday, January 21, 2009 at 11:30 a.m. ET (8:30 a.m. PT) to discuss the findings. To register for the online event, please click here: https://www2.gotomeeting.com/register/196598638

The study notes that Daptiv customers repeatedly emphasized that "with the powerful reporting available to them through Daptiv PPM; they could focus on strategic work instead of 'sitting in front of a spreadsheet plugging in numbers.'" The study also stated that "financial benefits include productivity gains from report automation, process standardization and portfolio management, savings from the avoided costs of internal IT support, software license fees, server, and maintenance."

Forrester's study is based on interviews with four Daptiv customers, from which it constructed a Total Economic Impact framework and an associated ROI analysis of Daptiv PPM. By aggregating the findings from customer interviews, Forrester constructed a composite organization and determined how that organization -- and companies across the board -- can achieve real value through implementing Daptiv PPM. In addition to rapid ROI, the report identifies other key benefits of adopting Daptiv PPM:

--  Improved collaboration, increased accountability and greater
    visibility and business focus
--  Increased productivity through process standardization and automated
    reporting
--  An enhanced portfolio management process leading to improved decision-
    making and increased productivity
--  Cost savings due to reduction in internal IT support requirements,
    software license fees, server, and maintenance cost avoidance
--  Improved scalability for portfolio and project management initiatives
    

"The Forrester TEI study is recognition for the ease, value and utility of Daptiv, with organizations of virtually any size being able to quickly realize business benefits and see a fast return on investment," said Chris Lynch, VP of engineering at Daptiv. "Freed from the tedious installation requirements of packaged and on-premise software, Daptiv's rapidly deployable solution immediately empowers customers to maintain their focus on executing against key business goals and gaining insight into how those goals are aligned with everyday work."

"At Daptiv, we strive to provide our customers with an intuitive yet powerful collaboration and work management solution that will bring significant value to their business," said Jeff Pancottine, CEO of Daptiv. "The Forrester TEI study shows that we have been effective in pursuing that goal. Companies make the decision to invest in software because they want to affect the top or bottom line. The lightening-fast implementation and ROI payback of our SaaS approach enables companies to leverage our solution to immediately deliver true business value."

Daptiv is dedicated to providing focus and insight into difficult-to-track mid-office initiatives and processes across departments, from marketing and HR to IT and finance. This is achieved through Daptiv PPM, an on-demand collaborative business platform that provides a strategic system of record and delivers an easy way of planning, executing, tracking and reporting on work in the enterprise. Daptiv's Work Intelligence™ gives managers and executives complete visibility into the project pipeline, portfolio information, and day-to-day work activities through drill-down reporting, drag-and-drop dashboard creation and data visualization. Work Intelligence helps organizations to align work with strategic priorities, make better decisions and execute for superior business results. Since its release last year, Daptiv PPM has earned numerous accolades for its ease-of-use, flexibility and quick time-to-value.

About Daptiv, Inc.

Founded in 1997, Daptiv is the on-demand leader in collaborative business software that enables companies of all sizes to transform their mid-office business operations. From new product development to operations and service delivery, Daptiv's on-demand solutions streamline employees' day-to-day interaction and collaboration while dramatically reducing the complexity of managing multiple teams, projects and tasks. Daptiv also gives executives unparalleled visibility into project, program and portfolio execution, as well as the ability to measure progress against key business priorities. Daptiv's flexible environment easily adapts to the work management needs of any department -- from IT and finance to marketing and human resources -- with an intuitive user interface, point-and-click system configuration and fast creation of forms, reports and alerts. Based in Seattle, Washington, Daptiv has already transformed the mid-office for more than 700 customers and 100,000 individuals at companies such as BASF, BP, Cushman and Wakefield, Honeywell, Merrill Lynch, Sprint/Nextel, Blue Cross and Blue Shield of Kansas City and Virgin Blue. For more information visit www.daptiv.com.

Contact Information: Contact: LaunchSquad 415-625-8555 daptiv(at)launchsquad(dot)com