PARK CITY, UT--(Marketwire - January 16, 2009) - Robert Redford, Sundance founder, and Geoffrey Gilmore Sundance director, kick off 25th Sundance Film Festival where Brita and Nalgene's FilterForGood campaign plays a starring role. Attendees will receive FilterForGood Nalgene reusable bottles, eliminating the use of 50,000 plastic water bottles -- a small change toward a big difference. For more information visit www.filterforgood.com.

Contact Information: Contact: Lisa Ptak Edelman 312-240-2752 lisa.ptak@edelman.com