MONTVALE, N.J., Feb. 6, 2009 (GLOBE NEWSWIRE) -- Isbre Holding Corp. (PinkSheets:ISBH), importers of Isbre Norwegian Glacier Spring Water, today announced initial placement into the seven Whole Foods stores operated by Whole Foods Markets in the State of New Jersey. Started in 1980 with a small store in Austin, Texas, Whole Foods now operates 270 market leading stores in the United States and the United Kingdom and is widely recognized as the industry leader in organic and natural foods.
Isbre continues to enjoy wide market and consumer acceptance and can now be found in over 4,500 locations from Maine to Virginia, including 1,500 supermarkets and over 3,000 other retail outlets and hotels and restaurants.
According to William Louttit, Isbre Executive VP Sales & Marketing: "I am extremely pleased with our approval at Whole Foods and with the phenomenal continuing market acceptance of Isbre. The Whole Foods stores are particularly suited for Isbre sales success due to the unique characteristics of our water. Isbre is 'The Purest Natural Water On The Planet(tm)' and our extensive research into the beneficial health effects of pure, natural water establishes Isbre as the best choice when consuming water. As an ultra-pure natural water, Isbre is the most effective means of hydration."
Isbre Holding Corp., headquartered in Montvale, N.J., is a producer, distributor and marketer of bottled and bulk water. Isbre's source is a spring located in the glacier region at the end of the Hardanger Fjord on the West Coast of Norway. Isbre holds the trademark to the slogan "The World's Best Drinking Water(r)" that is featured on its labels. Currently, Isbre water is bottled in Norway and is sold in the U.S. and Europe. Starting in late 2009, Isbre intends to transport water in tanker ships directly from its spring source in Norway to a bottling plant on the Delaware River in Bristol, Pennsylvania. Isbre continues to seek global opportunities for sales of its bulk and bottled water.
This release contains forward looking statements that are subject to risks and uncertainties including implementation of bottling, transportation, distribution and marketing arrangements and other risks. In view of such risks and uncertainties, the Company's actual results could differ materially from those anticipated in such forward looking statements.