The Nomination Committee's proposal regarding the Board of Directors of Björn Borg AB (publ)

The Nomination Committee's proposal regarding the Board of Directors of Björn
Borg AB (publ)

The Nomination Committee of Björn Borg will, at the annual general meeting 2009,
propose that Monica Elling and Fabian Månsson be elected as new members of the
Board of Directors of Björn Borg.

Fabian Månsson, born 1964, has since 2008 been active as an industrial adviser.
Fabian Månsson is an internationally experienced leader within consumer goods
and strong trade marks and has a documented track record of managing companies
in both growth and international expansions as well as in turn-around and
reconstructions. During the last year, Fabian Månsson has acted as an industrial
adviser to the group management of inter alia Hugo Boss and Mavi Jeans. Fabian
Månsson has also been active in the United States as CEO, President and member
of the Board of Directors of Eddie Bauer Inc during 2002-2007. Fabian Månsson
worked as an EVP at Spray Ventures AB 2000-2001. During the years 1991-2000,
Fabian Månsson worked at H&M Hennes och Mauritz AB having positions as CEO
(1998-2000), Purchasing Manager (1997-1998) and Division Manager (1993-1997).
Fabian Månsson has a degree from the Stockholm School of Economics. Fabian
Månsson is independent in relation to the company and its management and also in
relation to the companies' larger shareholders. 

Monika Elling, born 1962, assumed her present position as financial director at
Intrum Justitia in 2005. Prior to this she was an analyst at Enskilda Securities
in Stockholm. During the period 1987-1989 she was Financial Director and
Administrative Manager at Sandvik Öberg, and in 1989-1992 she served as business
controller with acting branch manager responsibility at Industor. From 1992 to
1994 she was the CFO and COO of Arrow Lock Group in the U.S., now part of the
Assa Abloy Group. Between 1994 and 1998 Monika Elling worked for Securitas,
mainly as manager of Cash Handling Services. She has a degree from the Stockholm
School of Economics combined with MBA studies at McGill University in Montreal,
Canada, as well as a mechanical engineering degree from Teknikum Växjö. Monika
Elling was a member of the Board of Directors of AB Lindex until the year-end
2007. She is independent in relation to the company and its management and also
in relation to the companies' larger shareholders. 

In addition, the Nomination Committee proposes that Fredrik Lövstedt, Mats
Nilsson, Vilhelm Schottenius, Michael Storåkers and Nils Vinberg be re-elected
as members of the Board of Directors. Furthermore the Nomination Committee
proposes that Fredrik Lövstedt be elected as Chairman of the Board of Directors.
Håkan Roos and Lottie Svedenstedt have declined re-election. 

Information about the members of the Nomination Committee and the present Board
of Directors may be found on Björn Borg AB's website, www.bjornborg.com. Other
proposals from the Nomination Committee will be presented in the notice for
Björn Borg's Annual General Meeting. Björn Borg's Annual General Meeting will be
held on Thursday, April 23, 2009 in Stockholm.

For more information, please contact 
Fredrik Lövstedt, Chairman of the Board of Directors, phone +46 708-595480 
Stefan Roos, Chairman of the Nomination Committee, phone +46 8-6769013

About Björn Borg
The Group owns the Björn Borg trademark and has operations in five product
areas: clothing, footwear, bags, eyewear and fragrances. Björn Borg products are
sold in around fifteen markets, of which Sweden and Holland are the largest. The
Björn Borg Group has operations at every level from branding to consumer sales
in its own concept stores. Total sales of Björn Borg products in 2008 amounted
to approximately SEK 2.5 billion at the consumer level. Group net sales amounted
to SEK 527 million as per December 31, 2007, with 88 employees. The Björn Borg
share is listed on the Nasdaq OMX Nordic in Stockholm since May 7, 2007.