Contact Information: CONTACT: Jody Sunna Crenshaw Communications p. 646-502-3577 jody@crenshawcomm.com Dorothy Crenshaw Crenshaw Communications p. 212 780-0778 dorothy@crenshawcomm.com
Crenshaw Communications Tapped for Launch of Global 'be Berlin' Cultural Campaign
Creative Promotion to Spotlight German Capital as 'Place to Be' in 2009 and Mark 20th Anniversary of the Fall of the Berlin Wall
| Source: Crenshaw Communications
NEW YORK, NY--(Marketwire - March 19, 2009) - Where will you be in 2009? Crenshaw
Communications (www.crenshawcomm.com), in partnership with fischerAppelt
Kommunikation (www.fischerappelt.de) in Germany, will implement a
buzz-building promotion and bold media relations campaign to spotlight
Berlin as a timely destination of choice. This year marks the historic 20th
anniversary of the fall of the Berlin Wall. The firms, who are partner
agencies within the international PR network known as Public Relations
Organisation International or PROI (www.proi.com), will pave the way to
deliver the global campaign's "be Berlin" message in compelling ways. The
assignment comes from Berlin Partner, the marketing and tourism
organization for Germany's capital city. Berlin is in the upper echelon of
Europe's business centers, ranked third behind London and Paris.
Kicking off in New York City in late March, the "be Berlin" campaign will
highlight Berlin's offerings in three principal creative areas: fashion,
art and film. The centerpiece of the campaign will be a traveling exhibit
of brick-like modules to be signed first by New Yorkers, then other global
residents, with messages of hope, unity and freedom. The exhibit will
conclude in November in Berlin as part of planned ceremonies to commemorate
the fall of the Berlin Wall.
"be Berlin" launch events in New York City will also feature a speaker
series with prominent personalities and artists from Berlin and other
special events designed to underscore the German capital city's modern
contributions in creative industries.