REDWOOD CITY, Calif., April 21, 2009 (GLOBE NEWSWIRE) -- BroadVision, Inc., (Nasdaq:BVSN) a global provider of strategic e-commerce and e-business solutions, today announces that BroadVision will be at the NetComm E-Commerce Forum on May 14, 2009 at the Palazzo Mezzanotte in Milan, Italy (www.ecommerceforum.it/). BroadVision will be presenting workshops on "Smart-Selling Online and Social Commerce" -- attendees will learn how to differentiate themselves from their competitors and improve online sales using personalized, best-value propositions.
NetComm Forum educates companies of the growing importance of e-commerce within the Italian market and offers insights into the latest cutting-edge e-commerce technologies, including BroadVision's eMerchandising(tm) and eMerchandising Uplift(tm) solutions.
"BroadVision understands the current dilemma of companies trying to increase online sales and maintain their profit margins while hassling with price competition under the economic pressure," states Andrea Rubei, Vice President and General Manager of the Americas and EMEA at BroadVision. "During the NetComm Forum, BroadVision will showcase our eMerchandising stand-alone module and our SaaS version, eMerchandising Uplift, to show companies how to offer their customers personalized, product bundles and adapted prices to create a best-value proposition and win over competitors' offerings."
About eMerchandising
BroadVision eMerchandising is a real-time, context-aware incentive solution that enables companies to offer customized product bundles in the moment of need during the customer's navigation and to create an individual price due to dynamic discount combination based on the customer's real-time behaviour and product choice. The promotions and incentives are pushed to the customer with contextual messages appearing in key moments during the shopping process and within the shopping basket.
eMerchandising integrates easily with the BroadVision(r) Commerce Agility Suite(tm) platform; eMerchandising is also platform-independent and able to integrate with non-BroadVision e-commerce platforms. eMerchandising gives companies the power to create, implement and manage a successful promotion and sales strategy online to incentivize their customers with relevant promotions and best-value offers while maintaining their margins and preserving their brand equity.
eMerchandising provides an incomparable online shopping experience resulting in higher online revues and increased customer loyalty. eMerchandising is an innovative, unparalleled tool featured by latest BroadVision technology based on 15 years of experience in providing cutting-edge e-commerce and e-business solutions.
eMerchandising Uplift - No-Risk Trial Offer
As a special offer to show attendees, BroadVision is offering a No-Risk, 30-day trial offer of the SaaS version, eMerchandising Uplift. Ausilium (www.ausilium.it), Italy's leading healthcare products e-tailer, and OneCall.com (www.onecall.com), an Internet Retailer Top 20 U.S. consumer electronics e-tailer, are the first to implement this pay-for-performance solution and are currently in the no-risk Jumpstart program. eMerchandising Uplift provides personalized incentives in the shopping cart and product pages from the same patent-pending, rules engine of eMerchandising.
Visit us at the NetComm Forum to see an on-site demonstration of BroadVision's powerful eMerchandising and eMerchandising Uplift solutions.
For an appointment during the NetComm Forum, please contact Ettore Nelva Stellio at +39 02 56 80 89 71 or email ettore.nelvastellio@broadvision.com. You can also sign up directly at www.broadvision.com/mktg/NetComm09.
About BroadVision
Driving innovation since 1993, BroadVision is a global provider of strategic e-business solutions. Our modular applications and agile tool sets, built on a robust framework for personalization and self-service, power mission-critical web initiatives that deliver unparalleled value to diverse customers worldwide. Hundreds of organizations, serving over 50 million registered users -- including Audible.com, Baker Hughes, BlueCross/BlueShield, Canon, EFG Bank, Epson America, Fiat, Hilti, Honeywell, Iberia, Indian Railway Catering and Tourism Corporation, Lockheed Martin, Oreck Corporation, PETCO, Sony, Standard Charter Bank, Verifone, Vodafone, and Xerox -- rely on BroadVision as their platform of choice for e-business.
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For more information about BroadVision, Inc., call +33 (0) 1 71 18 27 11, email to mediarelations@broadvision.com or visit www.broadvision.com.
BroadVision, eMerchandising, eMerchandising Uplift and Commerce Agility Suite are trademarks or registered trademarks of BroadVision, Inc. in the United States and other countries.