-- 58.8% of Chinese consumers usually buy clothing when it's on sale compared to 66.7% of Americans, while 4.8% only buy clothing on sale (vs. 21.4%). -- Year-over-year, practicality among Chinese up 6.3%. 60.5% say they are more practical in their purchases over the past six months. Practicality among Americans is also up with 50.4% saying they are more practical (vs. 43.2% in March 2008). -- Young Chinese more likely to regularly or occasionally use new media formats than their 18-34 American counterparts. An example: percentage of Chinese who blog (86.3%) more than doubles the percent of Americans (41.9%). -- 26.7% of Chinese (vs. 13% of Americans) say blogs trigger their online searches. -- After searching online, 19.6% of Chinese (vs. 9.7% of Americans) are likely to communicate with others about a service, product or brand via blogging. -- 95.8% of 18-34 Chinese regularly/occasionally research products online before purchasing them in a store, compared to 92.7% Americans. -- Top media influence for apparel purchases among Chinese: in store promotion (39.8%), advertising inserts (27.3%) and magazines (26.5%). Americans are influenced by word of mouth (37.5%), coupons (33.2%) and magazines (31.5%).Source: BIGresearch, China Quarterly Q1 2008, Q1 2009; CIA Mar 09 and SIMM 13 For complimentary data and charts: http://www.prosperchina.com/big.htm The China Quarterly report is available for purchase in both English and Chinese: http://www.formsite.com/prosper/cqorder/ About BIGresearch BIGresearch is a consumer intelligence firm providing analysis of behavior in areas of products and services, retail, financial services, automotive, and media. The China Quarterly monitors the purchasing behavior and media consumption of more than 7,000 Chinese consumers, focusing on consumers between the ages of 18-34 years old. The China Quarterly is available through BIGresearch in report or database format. BIGresearch conducts the biggest surveys with sample sizes from 4,000 to 15,000 and employs unique computer intensive statistical methods to give highly accurate consumer information with a margin of error of +/- 1 percent. http://www.prosperchina.com
Contact Information: Contact: Chrissy Wissinger BIGresearch 450 West Wilson Bridge Road Suite 370 Worthington, Ohio 43085 (614) 846-0146