China Crescent Enterprises, Inc. Wraps Up at National Association of Broadcasters Conference in Las Vegas; One Step Further Along to Increasing Sales Outside China


DALLAS, TX--(Marketwire - April 23, 2009) - China Crescent Enterprises, Inc. (OTCBB: CCSE) today announced the successful conclusion of senior management meetings conducted in Las Vegas, Nevada, April, 20-23 during NAB 2009 (www.nabshow.com) in an ongoing effort to increase Company sales outside of China. NAB is the digital media community's largest annual conference with an attendance of more than 100,000 and over 1,500 exhibiting companies.

Tomorrow (Friday, April 24) the Company will conduct a Webcast to present the Company's overall strategy for increasing sales and improving operating margins through the challenges of the current economic conditions. The Webcast will include an overview of the Company's strategic meetings conducted during the NAB show.

Yesterday, the Company announced sales growth in South East Asia of approximately 39% with a net income increase of 15% compared to results from the previous year. South East Asia is one of the first geographic regions the Company targeted to increase sales outside of China. The Webcast will include more detail on the Company's sales in South East Asia.

For assistance accessing or listening to the Webcast, please email ir@chinacrescent.com or call 214-722-3065.

Corporate E-mail Updates

To be added to China Crescent's e-mail database to receive company updates or to obtain more information on the Company, please send an e-mail to ir@chinacrescent.com or call 214-722-3065.

About China Crescent Enterprises, Inc. (http://www.chinacrescent.com/)

China Crescent Enterprises, Inc. is a technology leader in the rapidly developing Chinese market specializing today in software engineering, high quality software development and digital multimedia outsourcing services delivered to customers globally. At the same time, the firm is a systems integrator and value added reseller of major global hardware brands in the Chinese domestic market.

Headquartered in Dallas with operations in Shanghai and Beijing, China Crescent bridges the gap between Western and Eastern business cultures to assist western clients in realizing the advantages of the high quality, low cost technology products and services available from China. China Crescent also assists Western clients in localizing products and services to realize the tremendous growth potential available by expanding into the Chinese Market.

"SAFE HARBOR STATEMENT" UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995

This press release contains forward-looking statements that involve risks and uncertainties. The statements in this release are forward-looking statements that are made pursuant to safe harbor provision of the Private Securities Litigation Reform Act of 1995. Actual results, events and performance could vary materially from those contemplated by these forward-looking statements. These statements involve known and unknown risks and uncertainties, which may cause China Crescent's actual results in future periods to differ materially from results expressed or implied by forward-looking statements. These risks and uncertainties include, among other things, product demand and market competition. You should independently investigate and fully understand all risks before making investment decisions.

Contact Information: Contact: China Crescent Enterprises, Inc. ir@chinacrescent.com 214-722-3065