Spa-Quality Scenting Technology Comes to the Home -- and Desktop

MILWAUKEE, WI--(Marketwire - July 7, 2009) - The world's most elegant hotels, resorts, spas and retail shops have long understood the power of scent to improve the customer experience. Now, thanks to the introduction of Prolitec Inc.'s new Air/Q™ Adjustable Room Air Freshener™, homeowners can use a sleek, miniaturized version of the company's highly popular commercial scenting technology to erase odors and enhance the ambiance of any room -- without the safety and environmental issues associated with most other air freshening methods.

Air/Q™ is a sleek five-inch cube, handsome enough to be on display and small enough to be hidden. The system can be adjusted for any size room and homeowner preference for scent strength. Air/Q™ works continuously to erase odors, including pet and common household odors, while also maintaining a consistent level of scent. Homeowners can choose from a dozen of Prolitec's most popular commercial scents, including Clear Sky, Lemon Verbena, Rose and Peony, and Mojito.

"Air/Q™ is the first and the only fully adjustable room air freshener on the market today," said Roger Bensinger, Prolitec's Executive Vice President of Marketing and Business Development. "Scent intensity levels can be set from '1' to '50,' to precisely match room size and user tastes. Air/Q™ can be programmed to start and stop at certain times each day. Most of all, Air/Q™ is the greenest, safest way to kill odor and introduce scent into the air. It is the same technology proven effective in demanding commercial settings, but miniaturized for home use."

The Air/Q™ is available for purchase at www.airq.com, which also offers accessories and refill cartridges of proprietary scents.

Prolitec's new Air/Q™ comes at a time when consumers are spending more hours at home and have an even greater interest in the use of scent to improve the home environment. This has created a booming market for household air care products that is estimated at $8 billion a year, including scented candles. At the same time, however, consumers are increasingly aware of the potentially harmful consequences of open-flame candles and the soot they produce, as well as the VOCs emitted by some other home air fresheners. "Air/Q™ was created to address the deficiencies of low-performance, traditional air fresheners. Some of these have safety issues. None is adjustable to room size and the consumer's taste, nor do these old-fashioned approaches provide a uniform scent effect," Bensinger noted.

To that end, Air/Q™ takes advantage of Prolitec's patented micro-droplet technology, which erases odors and delivers a uniform scent effect impact with an ultra-low quantity of scent: less than 1 molecule for every million compared with 20,000 per million from conventional aerosols. "This extremely low quantity of scent formulation, free of harmful VOCs, makes us the greenest way to scent a home," Bensinger said.

The launch of the Air/Q™ whole room air freshener follows the recent introduction of the Air/Q™ Whole House Air Freshener™ or "WHAF," which is installed in the home heating and air conditioning system. The WHAF is available through selected heating and air conditioning contractors throughout the U.S.

About Prolitec

Prolitec (www.prolitec.com) is a world leader in the development and deployment of air-freshening technologies and solutions for aerobiology, indoor air quality and the use of scent as a medium of communication. Clients include retailers, hotels, casinos and other commercial organizations in the US and abroad. Prolitec also sells scent systems for the home at www.airq.com.