Alma Media Corporation makes a mandatory tender offer for all shares in Talentum Oyj

Alma Media Corporation   Stock Exchange Release   10 August 2009 at
9.05a.m.

ALMA MEDIA CORPORATION MAKES A MANDATORY TENDER OFFER FOR ALL SHARES
IN TALENTUM OYJ

NOT FOR DISTRIBUTION IN AUSTRALIA, HONG KONG, JAPAN, SOUTH AFRICA,
CANADA OR THE UNITED STATES

Alma Media Corporation ("Alma Media" or the "Company") has acquired
375,000 shares in Talentum Oyj ("Talentum") through a share
acquisition made today. The acquired shares together with 13,200,000
shares in Talentum held already previously by Kauppalehti Oy
belonging to Alma Media Group represent in total approximately 30.65
% of all shares in Talentum and approximately 31.12 % of votes
attached to the shares (based on 44,295,787 shares issued by
Talentum; in calculation of the total amount of voting rights,
681,000 shares held by Talentum on 30 June 2009, which do not carry
voting rights, have been deducted). In the today's acquisition of the
shares, the agreed cash price is EUR 1.85 per share.

As a result of the acquisition, Alma Media Group's holding in
Talentum exceeds three tenths of the voting rights carried by
Talentum's shares and Alma Media has become obligated to launch a
mandatory tender offer for all shares in Talentum pursuant to Chapter
6, Section 10 of the Finnish Securities Market Act.

According to Chapter 6, Section 14 of the Securities Market Act, a
mandatory tender offer (the "Tender Offer") shall be published within
one month of the arising of the obligation to tender, in other words
on 10 September 2009 at the latest.

Alma Media will offer the shareholders of Talentum EUR 1.85 in cash
for each share in Talentum. The value of the Tender Offer, taking
into account the remaining (total amount deducted by the shares held
by Alma Media Group and the own shares held by Talentum)
approximately 67.82 % of the shares issued by Talentum, is EUR 55.6
million. The price offered for each share represents approximately a
6.3 per cent premium over the closing trading price of the share on 7
August 2009 (EUR 1.74) and approximately a 13.6 per cent premium over
the 3-month volume-weighted average trading price of Talentum's share
(EUR 1.63).

The offer period will commence on or about 19 August 2009, at the
latest. The completion of the Tender Offer is subject to the
obtaining of necessary regulatory approvals. The Tender Offer is not
dependent on reaching a certain ownership limit.

Kai Telanne, Alma Media's President and CEO notes: "We have been
Talentum's principal shareholder already since 2001. In recent years,
Talentum has been developed into a pure professional media company
and the businesses of the companies now complement well each other.
Since Talentum's market value also corresponds to our view of the
company's valuation level, we believe that now is the right time to
increase our ownership and at the same exceed the 30-per cent
ownership limit triggering the obligation to tender. Taking into
consideration, among others, Talentum's business prospects disclosed
by it, the very low liquidity of Talentum's share and its ownership
structure, we consider the offer price good. The offer price also
corresponds to the average target price of analysts following the
company and the book value of Talentum's shares in our consolidated
balance sheet. In connection with the mandatory tender offer, also
large shareholders are given the opportunity to dispose of their
holding at a fair price, which otherwise, due to the very low
liquidity of the share, might be challenging."

Background of the Tender Offer

Alma Media is a profitably growing and internationally expanding
company that invests in newspapers and online media. Its best known
products are Aamulehti, Iltalehti, Kauppalehti and Etuovi.com.

Alma Media's net sales in the first half of 2009 amounted to
approximately EUR 156 million and the operating profit excluding
non-recurring items totalled EUR 19.7 million, i.e. 12.6 per cent of
the net sales.

Talentum is a publisher and producer of information for professionals
primarily in the Finnish and Swedish markets. Talentum's best known
products include Talouselämä, Tekniikka & Talous, Tietoviikko,
Mediuutiset, Talentum.com, Uratie.fi and in book publishing, among
others, Suomen Laki (Finnish Law) volumes.

Talentum's net sales in the first half of 2009 amounted to EUR 34.6
million and the operating loss excluding non-recurring items totalled
EUR -1.1 million, i.e. approximately -3.2 per cent of the net sales.

During the latest reported rolling 12-month period, the combined net
sales of the new group's continuing operations would have totalled
approximately EUR 400 million and the combined operating profit
excluding non-recurring items approximately EUR 45.0 million. The new
group would have over 3,500 employees, including newspaper
deliverers.

In Alma Media's view, both companies would benefit from the
consolidation of the companies' businesses. The consolidation would
complement the companies' product range and give more resources to
business development and internationalisation. In addition, the
consolidation would stabilise Talentum's more cyclical business model
and would create prerequisites for a stable distribution of
profits.

Tender Offer in brief

Alma Media's objective is to acquire all outstanding shares in
Talentum through the Tender Offer. If Alma Media's holding in
Talentum exceeds nine-tenths of all shares and voting rights in
Talentum, Alma Media will initiate a redemption procedure under the
Finnish Companies Act. The purpose is that Talentum will thereafter
submit an application to NASDAQ OMX Helsinki Stock Exchange for the
delisting of its shares.

Within the past six months Alma Media has not acquired Talentum's
shares at a higher price than the offered cash consideration.

The offer period is expected to commence on 19 August 2009 and end on
15 September 2009. The completion of the Tender Offer is subject to
the receipt of required regulatory approvals. The complete terms and
conditions of the offer and information on the approval procedure of
the Tender Offer will be included in an offer document that will be
published by Alma Media in connection with the Tender Offer on or
about 19 August 2009.

Alma Media has secured the funds required for financing the entire
cash consideration offered in the Tender Offer with its existing
financing agreements.

SEB Enskilda acts as Alma Media's financial advisor and Hannes
Snellman Attorneys Ltd as Alma Media's legal advisor in connection
with the Tender Offer.

Helsinki, 10 August 2009

Alma Media Corporation

Additional information:
Kai Telanne, President and CEO, tel. +358 10 665 3500

Press conference and conference call:

Alma Media will hold a conference in Finnish concerning the public
offer in the "Carl" conference room of the Scandic Marski hotel at
the address Mannerheimintie 10, Helsinki from 11:00am to 12:00 noon
on August 10, 2009. The offer will be presented by Kai Telanne,
President and CEO, and the participants will have an opportunity to
discuss also with other members of the company's management team.

A conference call in English for investors and analysts will start at
2:00pm (EET). To participate, please call +44 (0)20 7162 0077.

The presentation material will be available at
www.almamedia.fi/investors at 11 am.

Rauno Heinonen
Vice President, Corporate Communications and IR
Alma Media Corporation

DISTRIBUTION
NASDAQ OMX Helsinki
Main media

This release must not be released or otherwise distributed, in whole
or in part, in or into Australia, Hong Kong, Japan, South Africa,
Canada or the United States. This release is not a tender offer
document and as such does not constitute an offer or invitation to
make a sales offer. Investors shall accept the Tender Offer for the
shares only on the basis of the information provided in a tender
offer document. Offers will not be made directly or indirectly in any
jurisdiction where either an offer or participation therein is
prohibited by applicable law or where any tender offer document or
registration or other requirements would apply in addition to those
undertaken in Finland.

The Tender Offer is not being made in any jurisdiction where
prohibited by applicable law and the tender offer document and
related acceptance forms will not and may not be distributed,
forwarded or transmitted into or from any jurisdiction where
prohibited by applicable law. In particular, the Tender Offer is not
being made, directly or indirectly, in or into, or by use of the
postal service of, or by any means or instrumentality (including,
without limitation, facsimile transmission, telex, telephone or the
Internet) of interstate or foreign commerce of, or any facilities of
a national securities exchange of, Australia, Hong Kong, Japan, South
Africa, Canada or the United States. The Tender Offer cannot be
accepted by any such use, means or instrumentality or from within
Australia, Hong Kong, Japan, South Africa, Canada or the United
States.