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Super Rewards Partners With Spymaster to Monetize "Persistent Play" Platform
Spymaster, First Twitter Game, Deploys Virtual Currency Monetization Platform Across Mobile and Online Social Networks
| Source: Adknowledge
BURLINGAME, CA--(Marketwire - September 22, 2009) - Super
Rewards -- an Adknowledge company and the leader in monetizing virtual
currency for online games and social networks -- today announced it has
created the industry's most integrated, multi-platform gaming experience
via an exclusive partnership with Spymaster to power its virtual currency
across Twitter, Facebook and the iPhone. Irata Labs, the creators of
Spymaster, have designed a groundbreaking gaming platform enabling
"persistent play" across online and mobile social networks. As the first to
deliver multi-platform, virtual currency monetization solutions across
these networks, Super Rewards was the logical partner of choice for
Spymaster. Super Rewards' highly targeted, reliable monetization solutions,
coupled with Spymaster's "persistent play" platform, form a winning
combination that delivers a superior user experience and high earnings per
user for publishers.
"Reliably monetizing games, while preserving the best possible user
experience, is a big challenge for the gaming industry," said Chris Abad,
CEO of Irata Labs. "But the Super Rewards monetization platform has allowed
us to do precisely that and by partnering with Super Rewards we are
delighted to receive persistent pay for persistent play."
Super Rewards was the first company to partner with game developers to help
evolve Twitter from its existing use as a micro-blogging tool into a
profitable, social gaming channel. Spymaster is the first social game that
allows users to transport their social graph while maintaining their online
character identities to experience persistent play across multiple social
networks. For example, gamers who log in to Spymaster through Facebook to
run their virtual spy rings can swiftly interact and play real-time with
their friends who are logged in through Twitter, be it via a Web browser or
the iPhone.
"Each day consumers are earning hundreds of thousands of dollars in virtual
currency by participating in advertising offers powered by our Super
Rewards platform," said Scott Lynn, CEO of Adknowledge. "Given the
explosion of smartphone sales and the recent research that show thirty
percent of gamers total play time is happening on mobile phones, it makes
perfect sense for us to extend this proven platform to Spymaster's new
iPhone app."
The Super Rewards platform provides tremendous value for publishers,
advertisers, and consumers alike. It provides game and social application
publishers with a sustainable revenue stream. The platform empowers
advertisers with a more effective, less intrusive, and more appropriate way
to engage social gamers than traditional CPM ads or one-time sales. The
platform enables gamers to interact and choose the offers they are
interested in, and then they are rewarded for their actions with in-game
points, virtual goods or virtual dollars that measurably enhances their
overall game experience.
About Super Rewards
Super Rewards is a leading provider of monetization solutions for online
games and social networks. The Super Rewards turnkey solutions deliver
highly-targeted advertising offers to millions of global Web site and
social network users. The platform seeks to maximize revenues for
developers while increasing engagement for users of any Web site, game, or
application through additional points, credits, tokens, coins or chips,
etc. Super Rewards has offices in Burlingame, Vancouver, and New York. For
more information, visit www.srpoints.com.
About Adknowledge
Adknowledge is a performance-based advertising network that utilizes
powerful predictive technology to connect advertisers with consumers across
multiple channels, including email, Web content, domain, and social
networks. The Adknowledge email advertising platform is used by hundreds of
email service providers and affiliate marketers to monetize over 1,200 ad
categories. The Adknowledge social advertising platform is used by
thousands of publishers and developers to monetize their user base. Over
50,000 advertisers use the Adknowledge ad network to promote their offers.
Headquartered in Kansas City, Adknowledge has domestic offices in Los
Angeles, San Francisco, Chicago, New York, and Florida, and international
offices in the United Kingdom and Australia. For more information, visit
www.adknowledge.com.
About Irata Labs
Funded by venture capital firm Draper Fisher Jurvetson and other angel
investors, Irata Labs is a small group of talented software developers
currently working on a mobile, location-aware platform for social gaming.
Products to-date include the wildly popular social game, Spymaster, and
iList, a powerful search and recommendation engine for the Twitter
marketplace. CEO Chris Abad will be speaking at the Twitter Conference on
Tuesday, September 22nd in Los Angeles:
http://parnassusgroup.com/twitterconference/speakers/. For more information
on Spymaster and Irata Labs, visit http://www.iratalabs.com/