E! Entertainment's "Daily 10" Spotlights Beauty Entertainment Magazine

BEVERLY HILLS, CA--(Marketwire - September 22, 2009) - Ewire -- Salon City, Inc. (PINKSHEETS: SALN). Catt Sadler, co-host on E!'s The Daily 10, was all raves last week when she and the cast featured Beauty Entertainment magazine's premiere issue cover and Catt's inside column on their daily network show. "BE!" is published in Hollywood by Salon City, Inc., an emerging media company that produces both print and digital content on beauty, entertainment and salon people.

The Los Angeles Times recently titled Catt Sadler as one of the top 10 next broadcasters of our generation, noting "her Midwestern charm and down-to-earth attitude make people feel like it's one of their own rubbing shoulders with the stars." The Emmy award-winning journalist is a regular co-host of one of the highest rated shows on "E! Entertainment Television" -- the unpredictable, irreverent, and cult-favorite entertainment program, "Daily 10."

The show spotlighted Beauty Entertainment as one of the hottest new magazines to emerge out of Hollywood. But Catt, whose hometown is Indianapolis, Indiana, spoke candidly in her BE! Magazine column about the realities of being a glamorous TV-host in the entertainment capital of the world: "Each day I sit in a chair and let two people fluff me, poke me, stroke me, and essentially transform me into a woman worthy of you staring at in your living room each night. The hair, most of it fake. The tan, often rubbed or sprayed on. The eyelashes, synthetic usually, and attached each day with surgical glue. No joke. Now, I'm not hating -- because believe you me -- I love looking in the mirror when Catt Sadler the TV-host appears! But I share because, friends, as much as you may gander at, say, Olivia Wilde or the adorable Hayden Panatierre on the tube and think, 'OMG, how can I look like that?' Fact is, you can. Surgical glue. $5.50 at a beauty supply store near you."

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