Sage North America Marketing Executive to Discuss Customer Experience at DMA09 Nonprofit Day

AUSTIN, TX--(Marketwire - October 15, 2009) - Sage North America today announced that Bridget Brandt, a senior marketing manager for the Sage Nonprofit Solutions business, will present an education session on creating loyalty through an exceptional customer experience at the Direct Marketing Association's DMA09 Nonprofit Day in San Diego on October 19. Presented in conjunction with the Nonprofit Federation, DMA09 Nonprofit Day focuses on issues most important to nonprofit direct marketers and fundraisers. Sage develops software products, including Sage Fundraising 50, Sage MIP Fund Accounting, and Sage Millennium, used by thousands of nonprofit and government organizations across North America.

Brandt's session, titled "Creating Loyalty Through Experience," will show nonprofit attendees how they can identify, enhance, and improve donor loyalty through real world tips and techniques. She will discuss lessons learned from several for-profit companies, including Nordstrom and Starbucks.

"Creating a great customer experience isn't just for big business," said Brandt. "When you develop donor relationships through great experiences with your organization, you turn them into your most loyal fans."

Brandt has developed and promoted award-winning, "outside the box" educational and marketing programs, and is experienced in the production and management of mass media, direct mail, market research, target marketing, and surveying. She is an active volunteer with Girl Scouts of Central Texas, the Christmas Bureau of Travis County (Texas), and the Dell Children's Hospital (Austin, Texas) plus a member of the Austin chapter of the American Marketing Association (AMA).

Brandt holds a bachelor's degree in finance, with additional coursework in management and marketing, from The Red McCombs School of Business at The University of Texas at Austin, and an MBA from Texas State University-San Marcos.

Sage North America helps more than 2.9 million small and mid-sized businesses and nonprofit organizations in the U.S. and Canada -- like the American Lung Association and Big Brothers Big Sisters of Central Texas -- increase efficiency and more easily manage their operations. For more than 30 years, Sage has been helping nonprofits further their missions and better serve constituents through the use of technology. Thousands of organizations manage their operations -- from fund accounting, fundraising, and donor management, to payment processing, human resources, health care, and payroll -- using Sage's easy-to-use, flexible, and customizable software and services.

For more information about the DMA09 Nonprofit Day, please visit http://www.dma09.org/attendees/special-events/nonprofit.php. For more information about Sage's Nonprofit Solutions, please visit http://www.sagenonprofit.com and http://www.sagenorthamerica.com, or call 800-647-3863.

About Sage North America

Sage North America is part of The Sage Group plc, a leading global supplier of business management software and services. Sage North America employs more than 4,100 people and supports nearly 2.9 million small and medium-size business customers. The Sage Group plc, formed in 1981, was floated on the London Stock Exchange in 1989 and now employs 14,500 people and supports 5.8 million customers worldwide. For more information, please visit the Web site at www.sagenorthamerica.com.

© 2009 Sage Software, Inc. All rights reserved. Sage, Sage Software, Sage logos and the Sage product and service names mentioned herein are registered trademarks or trademarks of Sage Software, Inc. or its affiliated entities. All other trademarks are the property of their respective owners.

Contact Information: Press Contact: Cynthia Sutton Sage North America (703) 793-2700 x 3032 cynthia.sutton@sage.com