NEW YORK, Oct. 26, 2009 (GLOBE NEWSWIRE) -- The Wall Street Journal and Unigo, an online platform and resource for future and current college students and their parents, have entered into a strategic relationship to launch a new student initiative -- WSJ On Campus (http://wsj.unigo.com). Beginning today, WSJ On Campus offers relevant and informative content from The Wall Street Journal, complemented by on-campus contributions and insider perspectives from Unigo's network of current students, professors and administrators from more than 2,000 colleges and universities across the country.
"WSJ On Campus will combine the Journal's credibility and insight with Unigo's impressive network of student experts and insiders at colleges across America to create an unmatched resource for students and parents on how to get into and succeed in college," said Paul Bascobert, chief marketing officer, Dow Jones & Company Consumer Media Group. "WSJ On Campus is another great example of how we continue to innovate and find new ways to serve our growing readership."
Utilizing existing and original Journal content, WSJ on Campus will provide students and parents an inside look at what they need to know to choose a college and excel while there. Content is organized into two categories: "Getting There" focuses on the decision-making process prior to school, including tips on how to choose a college, getting accepted and paying for it. "What to Expect" offers insight on how to make the most of college once there, with a focus on making the most of campus life, picking a major and how to succeed academically.
"WSJ On Campus allows us to provide real, authentic insights into college admissions and college life that you've never seen before, and the collaboration is continuing as we speak -- expect to see a lot of exciting developments coming out of WSJ On Campus in the future," said Jordan Goldman, founder and chief executive officer of Unigo.
The Journal and Unigo will work together to launch additional content, multi-media features and live events over the coming weeks and months.
WSJ On Campus complements The Wall Street Journal Classroom Edition, which is published September through May and provides high school students and teachers with engaging, real-life news and information on the world of business from the Journal. WSJ on Campus content is overseen by Krishnan Anantharaman, editor of The Wall Street Journal Classroom Edition.
About The Wall Street Journal
Founded in 1889, The Wall Street Journal, the flagship publication of Dow Jones & Company is the world's leading business publication and holds 33 Pulitzer Prizes for outstanding journalism. The Wall Street Journal has a print and online circulation of more than 2 million, reaching the nation's top business and political leaders, as well as investors across the country. The Wall Street Journal boasts the largest individually paid circulation out of the top 25 U.S. newspapers. Other publications that are part of The Wall Street Journal franchise, with a global audience of 3.8 million, include The Wall Street Journal Asia and The Wall Street Journal Europe. The Wall Street Journal Online at WSJ.com is the leading provider of business and financial news and analysis on the Web with more than one million subscribers and 26 million users per month. WSJ.com is the flagship site of The Wall Street Journal Digital Network, which also includes MarketWatch.com, Barrons.com and AllThingsD.com. In 2009, the Journal was ranked No. 1 in BtoB's Media Power 50 for the 10th consecutive year. The Wall Street Journal Radio Network services news and information to more than 375 radio stations in the U.S.
About Unigo
Founded by 26 year-old Jordan Goldman, Unigo.com gives current college students a platform to create reviews, photos and videos about their schools. Since launching in September 2008, tens of thousands of students have weighed in -- on many campuses, 5-10% of the entire student body has contributed -- making Unigo one of the world's largest resources for college information. The New York Times reported "Unigo's college reviews make the U.S. News summaries read like junk mail ... they are vivid in a way no guidebook can match", NPR said Unigo "has 50 times the college content of any book or website that already exists," and The Wall Street Journal's Walt Mossberg called Unigo "a college resource built for the age of YouTube and Facebook." Unigo was named "one of the 100 private companies with the biggest impact on the public sector" by Always On, listed amongst "The Top 10 Social Networks for Generation Y" by Mashable, and was a finalist for a 2009 Webby Award in the category "Best Social Networking Site." Current and past advertisers include Apple, Best Buy, The Limited, Dell, ROTC, The British Council and several top-tier colleges. Unigo's Founder and CEO, Jordan Goldman, has a history in the college information space -- at 17 he was profiled by New York Times reporter Jacques Steinberg in his best-selling book about the college admissions process, The Gatekeepers. At 18, Jordan created the first 100% student-written series of college guidebooks, Students' Guide to Colleges, which was released in five editions from Penguin Books. At 26, as CEO of Unigo.com, Jordan was named "one of the 100 most influential New Yorkers in the digital business community" by Silicon Alley Insider.