Christopher & Banks Corporation Launches Multi-Channel Loyalty Program


MINNEAPOLIS, March 9, 2010 -- Christopher & Banks Corporation (NYSE:CBK), a specialty retailer of women's clothing, is proud to announce the launch of its Friendship(TM) Rewards loyalty program across the Company's entire business of 800 plus retail locations and two e-commerce sites.

"Friendship(TM) Rewards allows us to offer a more valuable shopping experience for our customers, or better known to us as our 'friends,'" commented Lorna Nagler, President and CEO. "We have always had a strong, dedicated following of customers and this program was specifically designed to recognize and reward them for their loyalty."

Christopher & Banks and CJ Banks offer exclusively designed collections that are classic, casual and comfortable. This new program continues to deliver on the Company's strategy of 'Celebrating Women of all Sizes.'(TM)

"Friendship(TM) Rewards is a point-based program that offers our friends meaningful rewards on purchases across all channels," said Etienne McManus-White, VP of Marketing for Christopher & Banks. "In addition, our friends will be rewarded with invitations to exclusive sales and events." Beginning in May of 2010, Friendship(TM) Reward members will also receive complimentary shipping on all of their online purchases.

Customers can become Friendship(TM) Reward members by visiting a local store or going online at www.christopherandbanks.com or www.cjbanks.com.

About Christopher & Banks Corporation:

Christopher & Banks Corporation is a Minneapolis-based specialty retailer of women's clothing. As of March 9, 2010, the Company operates 805 stores in 46 states consisting of 539 Christopher & Banks stores, 264 stores in its plus size clothing division CJ Banks and two dual-concept stores. The Company also operates the www.christopherandbanks.com and www.cjbanks.com e-commerce websites.