NEW YORK, NY--(Marketwire - March 25, 2010) - Next New Networks, the leading next-generation media company providing original Web series to millions of loyal, engaged viewers, announced today that Diane deCordova has been named senior vice president of brand sales at Next New Networks, and that Lisa Radist will join the sales team as vice president, west coast sales. Next New Networks also announced today that it has partnered with Outrigger Media to represent the company in working with media agencies and managing media sales. Previously, deCordova held the position of vice president, media and channel sales, and has been with Next New Networks in various capacities since the company's inception in 2006. Radist has joined the company in Los Angeles, bringing with her a breadth of advertising sales experience in online as well as print media.
As an active member of the Interactive Advertising Bureau, Next New Networks is helping shape the conversation about how Web video advertising can be done effectively in a more engaging, relevant manner than previous forms of media. The new role for deCordova and the addition of Radist to the team both strengthens the company's direct relationships with brands pioneering advertising in social media and original Web series, and continues Next New Networks' commitment to building the best in-house team to represent the many hit series under the Next New Networks umbrella, which currently draw a total of over 40 million views a month.
DeCordova initially began working with the company in business development and developed groundbreaking partnerships with platform partners such as YouTube, iTunes and Yahoo as part of the company's pioneering super-distribution strategy that continues to influence the way original Web programming operates today. She was also instrumental in developing new branding initiatives for advertisers across its networks through models that include branded entertainment and sponsorships. In her new role, deCordova will continue to build brand relationships and will work with Outrigger Media's team to connect viewers and advertisers in meaningful conversations through Next New Networks' unmatched reach and depth in online video and social media.
"At Next New Networks I've been lucky to watch the rise of Web television and have seen it really take off. We're a leader in developing quality content as conversational media, giving viewers opportunities to share and connect while providing smart brands with effective ways to engage with consumers -- and we're seeing a real change in the way advertising is done in this space," said deCordova. "In bringing Lisa Radist onboard and partnering with Outrigger, Next New Networks is poised to continue to provide the best solutions in the business for Fortune 500 advertisers looking to engage with consumers in the new world of social video."
"Diane has been instrumental in helping Next New Networks develop cutting edge campaigns with key advertisers and making us the leading force we are today in the online video ad space," said Lance Podell, CEO of Next New Networks. "In her new role as head of brand sales she will continue to work with our advertisers to create branded content that excites both our audience and advertisers. By partnering with Outrigger Media we are also forging strong relationships with media agencies so that we can continue to work with great brands who recognize the unique capabilities of online video advertising."
For more information please visit http://www.nextnewnetworks.com/page/advertise. You can also follow Diane deCordova and Lisa Radist on twitter using their handles @videosales and @Badgeprincess.
About Next New Networks
Next New Networks is the leading provider of original, episodic series programming for the Internet. With close to one billion views since the company's launch in 2007, over one million subscribers, and some of the biggest hits on the Web, Next New Networks is redefining entertainment by championing the next generation of show creators. Popular, award-winning video networks from the company include Barely Political (home of Obama Girl and "Auto-Tune the News"), Channel Frederator, featuring the cartoons of over 1,000 creators, food network for the people Hungry Nation, car news network Fast Lane Daily, filmmaking network Indy Mogul (home of hit series Backyard FX, Beyond the Trailer, and Moviebuzz), fashion and lifestyle network ThreadBanger, and Barely Digital (home of "The Key of Awesome," one of the top 5 most-watched shows on the Web since its launch in October 2009).
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