Press release
Lund, Sweden, March 30, 2010
Popular Doro phone tops German consumer test
Doro's successful mobile phone, the Doro PhoneEasy® 410gsm, has been ranked the
best phone for seniors by the independent German testing institute Stiftung
Warentest. A total of 15 phones for seniors were tested, along with three
simple classical models. A favorable mention by Stiftung Warentest is one of
the best accolades a product can receive in Germany.
“For EUR 150, the Doro Phone Easy® 410gsm makes a very convincing proposition
with its easily navigated menus and straightforward handling of functions. This
clamshell mobile phone for seniors also works well for users with impaired
sight or hearing,” writes Stiftung Warentest in No. 4/2010 of its magazine
Test. The phone ranked best in the test and was the only model to be awarded a
“good” rating.
Stiftung Warentest is the only independent institution in Germany providing
objective product tests to assist consumers. The organization was founded in
1964 and is very well known - 94 percent* of German consumers know of the
organization and its advertising-free publications. The magazine Test appears
monthly with a circulation of 539,000 copies, of which 449,000 are mailed to
subscribers.
This follows other comparative tests by Dagens Nyheter in Sweden, UFC que
choisir website in France, Doro's products have also been ranked best-in-test
by Computer Bild and have scored strongly in tests conducted by the Amobil
website in Norway.
“It gives me great satisfaction to read this succession of best-in-test
evaluations”, says Jérôme Arnaud, President and CEO of Doro. “This confirms our
leadership in adapting products to the target group. Furthermore, in Germany,
an important market for Doro, test results like these have a strong influence.”
* As indicated by a survey carried out in February 2007 by Gesellschaft für
Sozialforschung und statistiche Analysen involving 2,004 respondents above the
age of 18.
For more information, please contact:
President and CEO Jérôme Arnaud, +46 (0) 46 280 5005,
or CFO Annette Borén, +46 (0)70 630 00 09.
This is information that Doro AB (publ) is required to publish in accordance
with the Swedish Securities Markets Act and/or the Swedish Financial Trading
Act. The information was released for publication on Tuesday, March 30, 2010 at
9:00 a.m. CET.
About Doro
Doro is a Swedish company that focuses on developing, marketing and selling
telecom products targeted particularly at seniors - a growing group of people
worldwide. With more than 35 years of experience in the telecom sector, Doro is
today a worldleader in simple, user-friendly mobile phones with sales in more
than 30 countries on five continents. Doro created the Care Electronics
segments and has in recent years received several international design awards.
In 2009, the company had sales of SEK 493 million. Doro's shares are quoted on
the OMX Nordic Exchange Stockholm, Nordic list, Small companies. Read more
about Doro at www.doro.com
