BOSTON, MA--(Marketwire - April 30, 2010) - Aberdeen Group, a Harte-Hanks Company (
"As organizations attempt to operate as efficiently and effectively as possible under volatile market conditions and often with fewer resources, the technology and process best practices around MAM promise to separate the top performing organizations from others," comments Peter Ostrow, Research Director, Sales Effectiveness, Aberdeen Group.
Aberdeen's online assessment tools leverage the findings from Aberdeen's benchmark research data, which evaluates the business pressures, strategic actions, current capabilities, and use of enabling technologies that together describe an organization's approach to a specific business process.
"Aberdeen is excited to work with Saepio to release this new interactive benchmark assessment focused on Marketing Asset Management," states Adam Hollander, business unit director for interactive benchmark assessments, Aberdeen Group. "We are pleased to leverage our growing body of research in marketing and customer management in support of this new tool, which provides our end-user community with a new and easy-to-use option to gain insights into best practices and Best-in-Class performance."
"We are currently at an interesting time, where marketing and technology are at a point of convergence," said John Thomson, CEO of Saepio. "We are happy to be working with a thought leader such as Aberdeen to help marketers evaluate the current way of doing business and educate them on the tools and processes that will make them more strategic and effective in the future." Within the online assessment tool, each individual respondent is provided with a personalized scorecard showing their provisioning and expected performance vs. that of their industry peers.
To access to the Marketing Asset Management Tool at no charge, please visit: http://assessment.aberdeen.com/pusg01KRif/SAE994/sponsor.aspx
For more information on Aberdeen Group, visit http://www.aberdeen.com.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.
About Saepio
Saepio empowers marketers to plan and execute meaningful and engaging marketing campaigns across distributed networks and around the globe -- ensuring local relevance, brand consistency, speed to market and significant cost savings. The world's best known brands turn to Saepio's powerful software platform and extensive portfolio of support services to automate the marketing process, eliminate redundancy and ensure that all marketers connected to the brand -- whether global, distributed, franchise, VAR or chain store marketers -- have the assets and tools they need to quickly customize and execute campaigns. To learn more about Saepio, visit www.saepio.com
(C) 2010 Aberdeen Group, Inc., a Harte-Hanks Company
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Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
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www.aberdeen.com