BOCA RATON, Fla., May 27, 2010 (GLOBE NEWSWIRE) -- DNA Beverage Corporation (Pink Sheets:DNAB) the makers of DNA Energy Drink®, DNA Beef Jerky™ and DNA Shred Stix™, the great tasting favorites of the action sports community and fans alike, today announced that it has expanded its distribution footprint with CVS by adding the greater Miami market to its current CVS locations in Louisiana and Mississippi. The products will be marketed as part of a joint program between CVS and the Florida Marlins. DNA continues its growth with the addition of Race Trac stores throughout Florida and Louisiana.
"Our unique marketing programs continue to gain national attention and have been instrumental in securing major chain distribution", said Russ Rickon, DNA's National Sales Vice President. "The CVS/Florida Marlins program follows similar programs that are in effect in Louisiana with the New Orleans Hornets and in Central Florida with the Orlando Magic and Walgreens. These localized initiatives are part of an overall national strategy to build brand awareness that includes major support of the action sports community where we compete at the highest level with the best in motocross, surf, wakeboard and skateboard," added Rickon.
About DNA Products
DNA Beef Jerky™, DNA Shred Stix™ and DNA Energy Drinks® are products of DNA Beverage Corporation. DNA Energy Drinks and DNA Meat Snacks are high quality products manufactured to exact standards to achieve superior taste. DNA Energy Drink comes in Citrus, Sugar Free Citrus, and Lemon Lime flavors. DNA Beef Jerky comes in Original and Teriyaki flavors and DNA Shred Stix come in Original, Pizza, and Spicy Jalapeno flavors.
DNA Energy Drink and DNA Shred Stix remain true to its action sports roots. We support athletes, artists, and events on the local and national levels. We also support our accounts and local shops through our grass roots marketing programs. For more info go to www.dnabeveragecorp.com.
For more information about DNA Energy Drink, its athletes and sponsorships, please visit:
http://cts.businesswire.com/ct/CT?id=smartlink&div=hfhjbghgg&url=http%3A%2F%2Fwww.dnaenergydrink.com&esheet=5934050&lan=en_US&anchor=www.dnaenergydrink.com&index=1.
The DNA Beverage Corp. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7258
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