YesDTC Holdings CEO Increases Common Share Holdings


SAN FRANCISCO, Aug. 2, 2010 (GLOBE NEWSWIRE) -- YesDTC Holdings, Inc. (OTCBB:YESD), a direct-to-consumer marketer and global distributor of consumer goods and products, today announced that Chief Executive Officer, Joseph Noel, has increased his holdings of YesDTC common shares via purchases of 5,943,440 shares.  Mr. Noel is acquiring these shares for investment purposes.

Mr. Noel commented, "I continue to be very positive about our near-term and long-term prospects.  As we outlined in our recent letter to shareholders, we are currently in process of implementing several marketing programs that we believe will potentially be highly profitable and add significantly to shareholder value.  I believe our prospects are very strong and as a result, I am willing to place additional personal capital toward investing in the shares of YesDTC Holdings, Inc."

About YesDTC Holdings, Inc.

YesDTC Holdings, Inc. is a direct-to-consumer marketing company specializing in direct response television (DRTV), internet and retail marketing programs.  The Company brings a unique set of skills to this market space.  YesDTC combines both the creative talents and financial acumen in order to create a total package for direct-to-consumer marketing programs.  Importantly, the Company also maintains a strategic partnership with Schulberg Media Works (SMW), a pioneering media production firm in the direct-to-consumer space with a highly acclaimed list of successful client campaigns and product infomercials.  SMW's track record is impressive, with nearly $1.0 billion in revenues generated and a high profile list of industry awards and recognition.  Specifically, SMW campaigns include Tempur-Pedic, Guthy-Renker, Sony, 24-Hour Fitness, Rhino Records, HarperCollins and PureSleep, among many others.  More information on YesDTC Holding can be found at www.yesdtc.com and additional information on Schulberg Media Works can be found at www.smw.tv.

Forward-Looking Statements

Certain statements in this press release may constitute "forward-looking statements" that involve risks and uncertainties. These include statements about our expectations, plans, objectives, assumptions or future events.  You should not place undue reliance on these forward-looking statements.  Information concerning factors that could cause our actual results to differ materially from these forward-looking statements can be found in our periodic reports filed with the Securities and Exchange Commission.  We undertake no obligation to publicly release revisions to these forward-looking statements to reflect future events or circumstances or reflect the occurrence of unanticipated events.



            

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