LAS VEGAS, Aug. 4, 2010 (GLOBE NEWSWIRE) -- Which Wich Superior Sandwiches, an award-winning, national fast casual sandwich concept, is set to open in Las Vegas, Nevada, on August 4, 2010. The Las Vegas Which Wich is located at 2192 N. Rainbow Blvd., Ste. 100, in the Best in the West shopping center. The store will be open Monday-Saturday, 10 am-9 pm, and Sunday, 11 am-6 pm. It is the first Which Wich in Nevada and the 20th state for the Which Wich chain.
Which Wich offers more than 50 varieties of customizable, toasted "wiches," from the signature Wicked® sandwich, loaded with five meats (turkey, ham, roast beef, pepperoni, and bacon) and a choice of three cheeses, to unique items such as the Elvis Wich with peanut butter, honey, and banana. The Which Wich menu also includes plenty of vegetarian options, such as tomato & avocado and black bean patty, as well as several healthy wiches for less than 400 calories each. Guests can dine in or take out. Catering is also available.
Which Wich is also known for its creative ordering system. Guests use red Sharpies to mark up pre-printed menus on sandwich bags. They select a sandwich from one of 10 categories, then choose the type of bread, cheese, spreads, and vegetables. The sandwiches are prepared to guests' exact specifications and delivered in personalized sandwich bags. After they've enjoyed their wiches, guests are encouraged to draw on their bags using red Sharpies and hang their "artwork" on the community wall.
"I'm thrilled to be introducing the Which Wich concept to Las Vegas," says Robert Davis, owner of the Las Vegas Which Wich. "I first discovered Which Wich in Albuquerque, New Mexico, and I fell in love with the clean design, stainless steel surfaces, and the superior quality of the product. Las Vegas will love it, too."
In addition to customized, toasted wiches, customers can enjoy hand-dipped shakes, signature house chips, and just-out-of-the-oven cookies in an edgy yet inviting environment. Which Wich locations feature music from Aware Records, newspaper reading stations, free wi-fi, and a community wall showcasing the sandwich bag artwork.
About Which Wich Superior Sandwiches
Which Wich Superior Sandwiches was founded in Dallas in late 2003 by restaurant entrepreneur Jeff Sinelli. The national sandwich chain is best known for its more than 50 customizable sandwiches, creative ordering system, and personalized sandwich bag. In 2007, Which Wich received the coveted Hot Concepts! Award from Nation's Restaurant News, the premier trade publication for the restaurant industry. Which Wich currently has more than 110 locations in 20 states. For more information, visit www.whichwich.com or www.facebook.com/whichwich.
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