Press release
Lund, Sweden, October 28, 2010
Doro launches its first mobile for Canada's active seniors
Doro® and Canada's leading operator Rogers Communications Inc. today announced
a partnership agreement. As a result, Doro's top-selling easy-to-use mobile
phone, the Doro PhoneEasy® 410gsm, will now be available exclusively in Roger
Wireless stores across Canada.
“We are delighted to be entering this partnership with Rogers Communications
Inc.,” says Jérôme Arnaud, President and CEO of Doro. “Rogers is a dynamic
operator with a customer base of more than 6.8 million individuals and strong
retail presence. Having already invested in the certification of the phone for
the US, we had a solid base from which to enter this new market quickly and
costefficiently.”
For further information, please contact:
President and CEO Jérôme Arnaud, +46 (0)46 280 50 05,
or CFO Annette Borén, +46 (0)70 630 00 09.
This is information that Doro AB (publ) is required to publish in accordance
with the Swedish Securities Markets Act and/or the Swedish Financial Trading
Act. This information was submitted for publication on Thursday, October 28,
2010 at 2.00 pm CET.
About Rogers Communications Inc.
Rogers Wireless Inc. is Canada's largest wireless voice and data communications
services provider with offices in cities across the country,more than 6.8
million customers, and two powerful brands: Rogers Wireless and Fido. Rogers
Wireless is Canada's only carrier operating on the GSM/GPRS technology
platform, the world standard for wireless communications technology and the
only technology that enables roaming around the world in over 180 countries.
The company is a subsidiary of Rogers Communications Inc. (TSX: RCI; NYSE: RG),
a diversified Canadian communications and media company. For further
information, please visit www.rogers.com.
About Doro
Doro is a Swedish company focusing on the development, marketing and sales of
telecom products specially adapted to the growing worldwide population of
seniors. With over 35 years of experience in telecommunications, and sales in
more than 30 countries on 5 continents. Doro is the world's leading brand for
easy-to-use mobile phones. Doro created the Care Electronics category and in
recent years its products have received several highly distinguished
international design awards. The company had sales of SEK 493 m in 2009. Doro's
shares are quoted on the OMX Nasdaq OMX Stockholm, Nordic list, Small
companies. Read more about Doro at www.doro.com
