Progress for three consecutive quarters - profitable same-store-sales in terms of order intake for fourteen consecutive months.

Progress for three consecutive quarters - profitable same-store-sales in terms
of order intake for fourteen consecutive months. 

BoConcept's new collection has been well received. The number of stores in the
franchise chain is on the increase, and the BoConcept Inspiration Store concept
has been successfully implemented in several markets. 

Year to date 2010/2011 (1 May to 31 October 2010)
•	Revenue was DKK 503.5 million, up 9.7% on the same period last year
•	Same-store-sales rose by 6.5% in terms of invoicing and by 6.6% in terms of
order intake 
•	The gross profit margin was 41.6%, compared with 41.1% last year
•	The operating margin (EBIT percentage) was 3.6%, compared with 2.5% the year
before 
•	Pre-tax profit was DKK 15.4 million, compared with DKK 7.9 million the year
before 
•	Fourteen new BoConcept Brand Stores opened and twelve closed in the course of
the reporting period 
•	The balance sheet total was DKK 539.3 million at 31 October 2010, versus DKK
510.0 million at the beginning of the financial year 
•	Cash flow for the reporting period amounted to minus DKK 3.2 million before
instalments on long-term debt, compared with DKK 43.5 million last year 

Second quarter (Q2) 2010/2011 (1 August to 31 October 2010)
•	Revenue was DKK 270.3 million, up 8.0% on the same period last year
•	Same-store-sales rose by 6.1% in terms of invoicing and by 8.3% in terms of
order intake 
•	The operating margin (EBIT percentage) was 5.2%, compared with 5.3% the year
before 
•	BoConcept has acquired the master rights for Sweden and sold nine Danish
stores 


Forecast for the 2010/2011 financial year
We maintain our forecast for financial trends for the 2010/2011 financial year.
BoConcept Holding thus expects to realise: 
•	revenue growth of 5-10% on the preceding financial year, consisting of a
5-10% increase in same-store-sales and the effect of 30-35 new brand stores (a
net addition of at least ten new brand stores) 
•	an operating margin (EBIT percentage) of 3-4%
•	an expected cash inflow before instalments on long-term debt of approximately
3% of revenue. 

Further information
For further information, please contact President & CEO, Viggo Mølholm, or Vice
President & CFO, Hans Barslund on tel. +45 70 13 13 66