ITAB launches world's first fully automated checkout -

ITAB launches world's first fully automated checkout - EasyFlow

ITAB Shop Concept AB (http://www.itab.se), Europe's leading manufacturer
of checkout counters is launching the world's first fully automated
checkout - EasyFlow (http://www.itab.se). Utilising leading edge
technology amazingly EasyFlow (http://www.itab.se) is able to identify
products without a barcode.

The cash counter, which is fully automatic identifies the product with
an accuracy of 99%. The technology and the identification method,
developed together with one of the leading Universities in Europe are
patented by ITAB (http://www.itab.se). EasyFlow (http://www.itab.se)
technology is expected to provide significant savings for retailers and
will be launched at EuroShop in Germany late February. EuroShop is the
world's largest retail and shop fitting fair.

The technology is based on a unique combination of six different
technologies - Image Processing, Weight, Object Sensors and
Spectroscopy. Needless to say it can also read existing barcodes. The
various methods for recording information is processed and converted
into nine different classifiers where each classifier has a unique
optimised algorithm for the identification of each product. The entire
identification process takes less than a second. The product has
successfully undergone extensive field tests.

EasyFlow's (http://www.itab.se) unique technology is able to identify
products such as fruit and vegetables and able to calculate price and
weight during the process. This means, among other things, that stores
do not have to use weighing-machines. The system can even identify
different varieties of the same fruit.

At the checkout counter the customer places the shopping on the
belt, EasyFlow (http://www.itab.se) identifies the product and displays
to the customer price information on a screen.
EasyFlow (http://www.itab.se) is compatible with existing POS systems.
The first shop installation is scheduled for summer 2011.

For further information, please contact:

ITAB Shop Concept AB
CEO, Ulf Rostedt
d. CEO Mikael
Gustavsson
Telefon: + 46 36 31 73 00
Telefon: +46 36 31 73 00
Mobil: +46 70 694 86 82
Mobil: +46 70 516 28 66

Box 9054, SE-550 09 JÖNKÖPING
Telefon: +46 [0]36 31 73 00

ITAB launches world's first fully automated checkout - EasyFlow

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