GREENPAN™ TEAMS UP WITH EMPIRE

Empire has signed an exclusive Nordic distribution agreement with GreenPan Belgium BVBA. Both parties are pleased to acknowledge the combination created by Empire's distribution and commercial platform with a new generation of cookware supplied by GreenPan™ in terms of health, environment and convenience.


Stockholm, 2011-07-15 08:18 CEST (GLOBE NEWSWIRE) -- GreenPan™ provides with the new Thermolon™ non-stick technology an environmentally friendly alternative to the conventional non-stick fry pan. Thermolon™ is completely PTFE and PFOA free, consumes less energy during the cooking process and cannot be overheated. Thermolon™ is a true revolution in cookware. Furthermore, Thermolon™ is a “green” coating. During the application process of this new non-stick technology, there is 60% less CO2 emission in comparison with conventional non stick coating.

GreenPan™ has been distributed on the Nordic markets for some years but to a limited degree often targeting the high end of the cookware market.

“Empire is really proud to make this announcement, we have a manufacturer, not only dynamic and fast progressing, but also in possession of a solid technological base being able to set the standards of the industry. Following our move towards a Nordic organization we evaluate the partnership with GreenPan TM as just perfect”, says Per Björkman, CEO of Empire. 

For more information please contact;

Per Björkman, CEO Empire AB

+ 46 8 586 30 511, + 46 765 47 05 11 per.bjorkman@empire.se

About Empire

Empire is a company that creates, acquires and markets home and household products for the consumer market. The range includes carbonating machines, household products and hair care products, including the brand names SodaStream, C3, BaByliss and Cuisinart. Since 1997 Empire has marketed percolators, coffee makers and a wide range of other electrical goods for domestic use under the brand name C3. The company is since May 2, 2011 listed on OMX First North with Remium AB as Certified Adviser.

About GreenPan™

GreenPan™ is a young, international company with headquarters in Belgium. GreenPan™ develops and manufactures qualitative household products based on 3 core principles: Convenience, Health and Environment.The cookware is manufactured without PFOA and PTFE because of care for your health. Use of upcycled cast stainless steel handles and upcyled aluminium bodies because of care for our environment. Packaging made of post-consumer paper in a bleach free process. All products manufactured according international cookware standards. The attention that GreenPan™ has received is overwhelming: since its launch in the summer of 2007, millions of pans have been sold and the company will be present in 85 countries by the end of 2011 – GreenPan™ – no history, only future!