UrbanDaddy Launches Version 2.0 of the Next Move App for iPhone

Award-Winning Mobile App Boasts Slick New Features as well as New Food, Nightlife, Style & Perks

2.5 Million+ Downloads to Date, 10 Million+ 'Moves' Powered Since 2009

NEW YORK, Oct. 12, 2011 (GLOBE NEWSWIRE) -- UrbanDaddy, a digital lifestyle concierge for style-conscious insiders, today announced the version 2.0 launch of the multi-award winning mobile app, The Next Move for iPhone. The Next Move 2.0 boasts slick new app features including favorites, share, randomize, universal search and a navigational dock as well as new food, nightlife and style selections handpicked by UrbanDaddy's city editors. The Next Move 2.0 will be available for Android by the end of year.

Sponsored by Braun and Heineken, The Next Move provides insider tips on top U.S. cities including New York City and The Hamptons, Los Angeles, San Francisco, Las Vegas, Chicago, Boston and Miami. Tell UrbanDaddy your situation, and whether you're out to impress an ex or going somewhere swanky with your boss – UrbanDaddy has your next move signed sealed and delivered in a GPS-powered app that's as beautiful to use as it is spot-on.

Since launching in 2009, The Next Move has won more than a dozen awards including Best Use of GPS (Webby Award), Best Mobile Application (Mobi Award) and was ranked one of the 50 Most Useful Apps by LAPTOP Magazine as well as being featured by Apple in a national advertising campaign for the iPhone App Store.

The Next Move has powered more than 10 million moves for hot spot seekers, including 150,000 users seeking UrbanDaddy's suggestions on where to entertain their mistress. Around the country, Saturday night is consistently the most popular night of the week to hit the town followed by Friday, but while most cities seek more sedate 'dinner' recommendations – the number one request from New York is for 'drinks with friends,' while the nation's capital just wants to boogie, with the number one Next Move from D.C. being for 'dancing' recommendations.

New Features on The Next Move mobile app for iPhone include:

Content:

-       Updated food and nightlife picks from UrbanDaddy's city editors

-       New style selections from UrbanDaddy

-       New Perks experiences

Functionality:

-       Randomize - roll the dice on your night with a random selection from our editors

-       Retrace your steps by creating a list of your 'Favorite' UrbanDaddy places

-       Share the love by inviting your friends to The Next Move

-       Navigation dock

-       Universal search

ABOUT THE NEXT MOVE

The Next Move is a multi-award winning, GPS-powered mobile app from the editors of UrbanDaddy for iPhone and Android. Covering New York and the Hamptons, Los Angeles, San Francisco, Miami, Boston, Chicago and Las Vegas, The Next Move provides insider tips on the best nightlife, dining and shopping venues. Tell us your situation, and we'll tell you the next move. Available for iPhone and Android, The Next Move is sponsored by Braun and Heineken.

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