Silverpop Names Crenshaw Communications as PR Agency of Record

NEW YORK, NY--(Marketwire - Nov 9, 2011) - Crenshaw Communications has been named by email marketing and marketing automation provider Silverpop as agency of record after a competitive review. Crenshaw will provide the Atlanta-based company with public relations and marketing communications services, including traditional and digital media relations, executive visibility, and key social media initiatives.

An industry leader, Silverpop has more than a decade of experience enabling marketers to deliver highly relevant communications designed to drive revenue while building brand loyalty. Many companies rely on Silverpop platforms for a range of marketing initiatives, including turnkey email marketing campaigns and sophisticated multichannel programs that nurture customer and prospect relationships from interest to conversion and beyond.

With the tag line "Creative Public Relations for a Digital World," Crenshaw Communications is a New York PR agency with specialist expertise in traditional and digital public relations. Whether the goal is to drive web traffic, launch a new product, or create a leadership brand position, Crenshaw extends PR tools and tactics beyond the limits of the traditional to create both earned coverage and word-of-mouth in order to build brands.