Vitrue to Offer New Mobile Facebook App for Marketers

ATLANTA, GA--(Marketwire - Dec 1, 2011) - Vitrue (www.vitrue.com), the leading social marketing platform, today announced its new mobile Facebook application for marketers during a Facebook-sponsored mobile technology session at the APPNATION III conference in San Francisco. A long-time Facebook Preferred Developer Consultant (PDC), Vitrue was selected by and worked with Facebook to create and demonstrate the technology during the conference.

The Vitrue Facebook mobile application gives marketers the ability to create a seamless Facebook mobile experience by allowing the creation of an app on a Tab and when shared through the Facebook newsfeed, if a mobile user clicks on the link, they will now get a mobile experience for that Tab view (see video demo at http://youtu.be/k_djRPWsI1o). Previously the Tabs and applications on Tabs were not formatted for mobile. The technology is currently in beta and will be available to clients on the Vitrue Social Relationship Management (SRM) platform by the end of the year.

"We clearly believe that mobile is the future, as mobile-enabled devices, particularly smartphones, are set to continue aggressive growth and consumer adoption. Working with our partner at Facebook, Vitrue has been focused on integrating mobile-specific technologies within our platform to allow our clients to better connect, reach and engage with their social-mobile consumers," said Reggie Bradford, CEO & Founder of Vitrue. "In the near future, mobile devices will be the preferred and primary means of social communication and marketers need to prepare for that by having the right partners, strategies and technologies."

Today's news comes on the heels of Vitrue's recently published white paper, "Social Mobile User Engagement," which provided data detailing how consumers interact differently with Facebook based on accessing social via mobile devices versus a desktop or laptop computer. The paper provided marketers with new data, insights and best practices for reaching and engaging mobile social consumers. Vitrue's Facebook mobile application now gives marketers a new technology to execute against these best practices.

About Vitrue
Vitrue (www.vitrue.com) is the leading social marketing platform, offering software-as-a-service (SaaS) solutions to help brands and agencies harness the marketing potential of social and manage their expanding and sophisticated social communities on Facebook, Twitter, Google+, YouTube and emerging platforms. Anchored by its industry-leading Social Relationship Management (SRM) platform, Vitrue is currently managing its clients' more than one billion social relationships in 47 countries across 4,500 Facebook, Twitter and Google+ accounts. Vitrue's stable of clients include more than 500 global brands and agencies, including iconic brands such as McDonald's, American Express, Intel, P&G, Disney, jcpenney and AT&T.