James Avery Announces New Store Opening at West County Center in Des Peres, MO

Texas Based Jeweler Plans to Open First Location in St. Louis Area This August


KERRVILLE, Texas, Jan. 26, 2012 (GLOBE NEWSWIRE) -- James Avery, a family-owned jewelry retailer, announces the late-August opening of their first Missouri location in Des Peres, a suburb of St. Louis. The new store at West County Center will feature an extensive selection of predominantly hand-crafted jewelry, with designs in sterling silver, 14K gold and gemstones.

Howell Ridout, Vice President of Branding and Development, remarks on the new location: "The traditional values but progressive thinking we encountered in St. Louis has always felt like a natural fit for us and the research supported this. While there are several great centers in St. Louis, we can think of no better place to begin than at a proven winner like West County Center. Our team is looking forward to connecting with the people in the St. Louis community."

Established in 1954, James Avery's corporate mission is "to share life, love and faith through the beauty of design." The company is best known for its unique jewelry designs that include faith-inspired jewelry and an extensive charm collection, including new Avery Art Glass Charms. James Avery also offers a diverse selection of rings, necklaces, earrings, and bracelets for men and women of all ages.

James Avery at West County Center will be the company's second venture into the Midwest following the planned opening in April at Oak Park Mall in Overland Park, Kansas, a suburb of Kansas City.  This new location in the St. Louis area is part of the company's ongoing growth strategy focused primarily in the Midwest and Southeastern United States. With the opening of this store, James Avery will operate a total of 66 stores across nine states. Customers can also shop online at www.jamesavery.com.

About James Avery – Established in 1954, James Avery is a family-owned jeweler that offers high quality, hand-crafted jewelry in sterling silver, gold and gemstones. From a one man endeavor in his mother-in-law's garage, James Avery has grown into a team of 1,400 designers, craftsmen, sales associates and support staff offering unique designs to customers throughout the nation. Each design is originated by skilled individuals in the James Avery design studio and then finely crafted and produced by artisans primarily in the Texas Hill Country. James Avery jewelry is available at retail stores and online at www.jamesavery.com. More information about James Avery is available online at www.jamesavery.com/about , or on Facebook at www.facebook.com/JamesAvery.



            

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