NEW YORK, March 29, 2012 (GLOBE NEWSWIRE) -- Miami Dolphins running back Reggie Bush announced today that he is jumping into the entrepreneurial arena as a partner in Barc (http://www.getbarc.com) - the cult, indie men's grooming line whose flagship product "Bump Down Razor Bump Treatment" has drawn fans all over the US and Europe. The football star will also serve as the national spokesperson for the brand.
Under the terms of the partnership, Bush will be the face of Barc in an integrated print, TV and social media campaign. Bush will represent the brand as its official ambassador on national television outlets as well as at soon-to-be announced locations across the United States. In addition, the football star will help the company expand its retail distribution in the U.S. and globally.
"I'm excited to join the Barc team and help the company expand its loyal following," said Reggie Bush. "I'm a huge fan of Barc's skincare line and I'm looking forward to helping men discover how easy it is to experience smooth skin every day."
"Today's announcement with Reggie Bush is a tremendous win for Barc and our retail partners," said Mark Pasetsky, a Barc principal. "Reggie appeals to men of all ages and demographics and is a recognized face around the world. As a partner in Barc, Reggie will be instrumental in helping drive the future growth and direction of the company, which includes the launch of four new products later this year."
Effective immediately, Bush will begin active promotions for Barc's flagship products, Bump Down and Cutting Up. Bump Down provides men with dramatic razor bump relief and helps to eliminate ingrown hairs from shaving and waxing. The alcohol and fragrance free formula is made with the highest quality ingredients including chamomile extract to calm skin and glycerin to keep it moisturized.
Cutting Up is an enriched shave cream that softens hair on contact to ensure a smooth shaving experience. The luxury cream is formulated with a superb beard softener to reduce razor bumps, bosellia serrata extract - a potent anti-inflammatory and glycerin to retain vital skin hydration.
Barc is a leader in skincare products for men. Pro-football star Reggie Bush is an investor and spokesperson for the company. Barc is headquartered in New York City. For more information, please visit http://www.getbarc.com.
Mark Pasetsky 212.699.3756