Flow Society Lacrosse Brand Signs Connor Martin as Official Brand Ambassador

NEW YORK, NY--(Marketwire - Apr 10, 2012) - Big Idea Brands, LLC, owner of Flow Society, a brand of authentic lacrosse lifestyle gear for young men, women and boys, announced today that it has signed Professional Lacrosse player Connor Martin as their Official Brand Ambassador. Connor Martin, better known as "Con Bro Chill," who previously played for the Denver Outlaws, will storm the field this Major League Lacrosse ("MLL") season playing for the Ohio Machine. Previous to the MLL, Connor had a stellar career in the Men's Collegiate Lacrosse Association ("MCLA") at Chapman University, where he was a first team All-American and Player of the Year. He is also well known in the lacrosse community for his on-field lacrosse skills as well his original music, videos and strong internet presence.

From 2011-2012 Connor has been tabbed as the back to back Inside Lacrosse Personality of the Year. His "Con Bro Chill" personality is a favorite among young lacrosse players and is regularly played on YouTube, Facebook and Twitter. Con Bro Chill became One Band and started their tour March 21^st, 2012, going on One Northeast Tour. The band was a huge hit at The Inside Lacrosse/ Konica Minolta Big City Classic at Metlife Stadium, Sunday, April 1, which drew in a crowd of 25,934. Many from that number were posted around the stage where Connor and the band performed in between games. Connor will also be running a tournament at the University of Colorado Boulder campus fields Friday, June 29^th - Sunday, July 1^st. The website where you can find out more about Connor Martin, his band and his lacrosse operations is www.conbrochill.com.

"We are very confident that Connor Martin is going to be a fantastic spokesperson for the company. He symbolizes what Flow Society is all about. Con Bro Chill is one of the most talked about phenomenons today in the lacrosse community and beyond. Connor is extremely adamant and looking forward to the future with Flow Society," stated Mark Elenowitz, CEO of Big Idea Brands, LLC.

"I am pumped to be partnered with Flow Society! They are a great match and have shown awesome support of what I do," stated Connor Martin. "They want me to focus on lacrosse, rock out in my band, and hang with as many kids as possible. I can't think of a better way to live my life right now. We are going to have a lot of fun with more Con Bro Chill concerts, a signature CBC line, our Boom Town Lacrosse events, and lots of new and fun Flow Society action."

About Flow Society:

Flow Society is a lifestyle brand for lacrosse participants and spectators. The brand mission is to deliver innovative, authentic lacrosse inspired clothing and accessories that provide value to the consumer and profitability to the company. Flow Society represents the flow of the game and the flow of energy from a growing culture. It encompasses a community of players who come together to participate in a way of life that is different from all other sports. We are an apparel company that is dedicated to the growth of the sport through the world of fashion, while providing the players with the essential clothing they need to participate in the style game. Our unique designs are unmatched in the world of lacrosse and can only be found with Flow Society. With this new product line the lacrosse community can finally have a way to stay part of the game long after the final whistle blows. Flow Society, in the two years since inception, has expanded rapidly across the US and Canada. Flow Society is carried in Dick's Sporting Goods stores, Sports Authority, Modell's Sporting Goods, MC Sports, Olympia Sports, Dunham's Sports as well as launching in Bloomingdales, in addition to its expansion to camp stores including Lester's, Denny's Childrenswear and lacrosse specialty stores.

About Big Idea Brands:

Big Idea Brands, LLC is a creator, designer and marketing of lifestyle brands with a mission to deliver innovative, authentic lifestyle inspired clothing and accessories that provide value to the consumer and profitability to the company. http://www.flowsocietylacrosse.com/home. Big Idea Brands is headed by principals of TriPoint Capital and garment center veterans.