La La Anthony Launches IAmLaLa.com as the Hub of Her Full Court Life Online

LOS ANGELES, April 17, 2012 (GLOBE NEWSWIRE) -- La La Anthony will officially launch her interactive, online community at IAmLaLa.com on Wednesday, April 18, it was announced today by EQAL, the next-generation media company that combines technology and people to power 24/7/365 digital media properties around consumer brands and celebrities. IAmLaLa.com is a multi-dimensional community for fans focused around fashion, hair and beauty, pop culture, family life, relationships, and everything in between. The site offers accessible, conversational insight and wisdom, and engage women with giveaways, contests and user-generated content.

Users will get La La's celebrity tricks and tips on hair and makeup, tips on "the look for less," and get a glimpse into La La's fun and exciting life as a mom, celebrity, friend, and wife. The forum will be a place for women to discuss parenthood, marriage, work, and more and will be a friendly community for go-getter women who have a sense of humor and a love of life.  IAmLaLa.com integrates La La's audience across Facebook, Twitter, Pinterest, Google+ and other services, converting them into one interactive community.

As the site launches, La La asks readers to register and tell her what they want to see on the site for a chance to win one of three sets of the new Motives by La La Make-up line including 10 lip colors, a powder compact, a Court Mineral Eye Shadow Palette and much more.

"I'm excited to share IAmLaLa.com with the world and to have a place to hear from everyone and to be able to interact with fans from all over. My life is so full between being a Mom, a wife, an actress and a businesswoman, it will be great to share stories with others on the site," La La said.

"We're thrilled to welcome the multi-faceted La La Anthony and IAmLaLa.com as the newest EQAL Media Network," commented Co-founder and CEO, Miles Beckett. Continued EQAL Co-founder and President Greg Goodfried, "La La and her online community will thrive and grow through entertaining and engaging content and exclusive information found only on the site."

About La La:

La La currently stars on VH1's highly rated show, "La La's Full Court Life" and can be seen in the film, "Think Like a Man", which is based on Steve Harvey's popular book, "Act Like a Lady, Think Like a Man!" She stars alongside Gabrielle Union and Taraji P. Henson.  La La can soon be seen in a two episode arc on "Single Ladies" and on a guest appearance in CBS's crime drama, "NYC 22." This past October, she starred in the Off Broadway production of "Love Loss and What I Wore."

As a co-host of two of MTV's most popular shows, "Direct Effect," and "TRL," LaLa completed a countless number of high profile interviews, including those with Brad Pitt, Tom Cruise, Will Smith, and Angelina Jolie, among others.

La La continues to expand her career in all areas. She recently inked production deals with VH1, Russell Simmons' Simmons-Lathan production, and 51 Minds. Because of her likability and girl next door appeal, La continues to be an on demand on-air talent. She produced a feature film with director/producer Brett Ratner, and landed a starring role in "The Gun," alongside Val Kilmer and 50 Cent.

Always up for a challenge, La has set forth on a path that will undoubtedly lead to more success. She currently resides in LA and New York with her husband and son.

About EQAL:

EQAL is a next-generation media company that combines technology and people to power 24/7/365 digital media properties around consumer brands and celebrities. An EQAL media property is a multiplatform digital magazine that creates a seamless experience for fans across various devices and social networks. With over 25 media properties, including Nick Cannon, Bethenny Frankel, Elizabeth Banks, The Kind Life with Alicia Silverstone, Stan Lee, Tori Spelling, Lauren Conrad, Sugar Ray Leonard, Bella Thorne, Derek Hough, Michelle Phan, KRAFT's Real Women of Philadelphia, Walk With Walgreens, and YouTube phenoms Elle & Blair Fowler, our network reaches nearly 30 million trend-setting consumers and generates over 3 billion content impressions every month.  EQAL was founded by online programming pioneers Miles Beckett and Greg Goodfried who created many of the "firsts" in the development of the online video industry with lonelygirl15, KateModern and Harpers Globe.  In April, EQAL launched u look haute, the premier fashion and beauty channel on YouTube.

For more information on LaLa Anthony, please contact:

Michael.Gagliardo@pmkbnc.com

For more information on IAmLaLa.com, please contact:

Jill Siegel    jill@EQAL.com    917.214.1710

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