CLEVELAND, May 9, 2012 (GLOBE NEWSWIRE) -- CellepathicRx will speak at the CTIA Executive Forum during International CTIA WIRELESS^® 2012, taking place May 8-10 at the Ernest N. Morial Convention Center in New Orleans.

Greg A. Muffler, CEO of CellepathicRx, will participate in the Innovation Showcase at 12:54 p.m. on May 9 at the CTIA Main Stage.  Muffler's presentation -- "Can Your Cellphone Make You Healthy?" -- will focus on how mHealth must do more than remind people to take medications, and how the right platform, properly deployed, can actually integrate into patient lifestyles and influence positive behavior to improve health and wellness.

"Traditionally, mHealth has been focused on disease state management.  However, impacting human behavior is where the opportunity for change lies. We are focused on trying to change behavior by collaborating with clinicians and integrating into patients' lifestyles, looking at the patients from several perspectives, and keeping them well in ways beyond just taking pills," Muffler said.

CellepathicRx will be on hand to showcase its mHealth products focused on increasing patient therapy adherence and improving patient outcomes. The company provides HIPAA-compliant, client-branded mobile health platforms that leverage SMS text and QR Codes; custom mobile web and apps for all major smartphone and feature phone platforms; e-mail; and interactive voice response (IVR) technology.

International CTIA WIRELESS 2012 offers attendees the opportunity to learn and network with some of the industry's best experts, innovators and influencers. With a diverse mix of executive keynotes, high-level boardroom panels and interactive deep-dive sessions, WIRELESS 2012 provides individuals with comprehensive information and ideas on the hottest issues impacting the industry. In addition, the CTIA Executive Forum and Executive Forum Lounge provide attendees with access to network and conduct business with potential partners and customers throughout the wireless ecosystem.

"We are pleased CellepathicRx will be participating in the CTIA Executive Forum as its valuable insights and expertise will provide attendees with a forward-looking perspective on key areas that are impacting the mobile industry now," said Robert Mesirow, vice president and show director for CTIA.

CellepathicRx will exhibit at booth 4051-N. The company has a white paper on "Impacting Medication Adherence Through mHealth: Why Apps Are Not Enough" available for download at: http://www.virtualpressoffice.com/kit/v7k0.  Conference attendees who want to prearrange a meeting should contact the company at 440.397.4884 or info@cellepathicRx.com.

For more information about the International CTIA WIRELESS 2012 Executive Forum, visit: www.ctiashows.com/executiveforum.

For additional details and a comprehensive look at the CTIA conference program, visit: www.ctiawireless.com. Members of the media may pre-register for full access to all show events at: www.ctiashows.com/pressreg.

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About CellepathicRx

CellepathicRx is a market-leading provider of HIPAA-compliant, mobile and multimedia-based, "direct-to-patient" communication systems that deliver cost savings and improved outcomes for healthcare companies and their patient members. By harnessing the timely, direct and personalized power of SMS text, mobile web, smart phone apps, e-mail and interactive voice response (IVR) technology, CellepathicRx's mobile health communication platform targets patients to help them understand and adhere to medication regimens, clinical trial protocols, health coaching, and health and wellness programs. Based in Cleveland, Ohio, with offices in Raleigh, N.C., CellepathicRx is an Access Mobility Inc. company. Visit www.cellepathicrx.com or call 440-397-4884 for more information. Follow us on Twitter - @cellepathicrx.

About CTIA Shows

CTIA Shows bring together all industries advanced by wireless technology for intense business, learning and networking. International CTIA WIRELESS^® takes place May 8-10, 2012 at the Ernest N. Morial Convention Center in New Orleans, La. CTIA ENTERPRISE & APPLICATIONS™ takes place Oct. 9-11, 2012 at the San Diego Convention Center in San Diego, Calif. Visit www.ctiashows.com.

About CTIA

CTIA-The Wireless Association^® (www.ctia.org) is an international organization representing the wireless communications industry. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products. CTIA advocates on behalf of its members at all levels of government. The association also coordinates the industry's voluntary best practices and initiatives, and sponsors the industry's leading wireless tradeshows. CTIA was founded in 1984 and is based in Washington, D.C. Visit www.ctia.org.