LOS GATOS, Calif., July 25, 2012 (GLOBE NEWSWIRE) -- Screaming Velocity, Inc. (SVI), a Silicon Valley software technology company providing advanced recommendation technologies for the online, VOD, and Linear TV markets, today announced that Santa Clara, California-based 9x9.tv has licensed their machine learning recommendation engine.
As today's Internet continues to become increasingly dominated by rich video content, 9x9.tv offers a web video discovery platform by aggregating carefully curated web videos organized into related channels and letting users watch these channels through a flip-and-discover mechanism. 9x9.tv's choice to integrate recommendation technology from Screaming Velocity further validates the benefits SVI brings to TV and VOD partners. "Adding user personalization via the Screaming Velocity recommendation engine will enhance our customer offering and ultimately bring more relevant content to our users," said Jack Chang, Chief Operating Officer of 9x9.tv.
The advanced recommendation system from Screaming Velocity allows third party companies to easily integrate via a simple, but powerful, single-API solution. The recommendation technology, offered as a SaaS (Software as a Service), has been architected to allow companies to quickly and easily add sophisticated recommendation capability to their linear TV, online, VOD and OTT offerings.
"It's our belief that both online, and at-home, viewers want a customized and personalized experience. Today, viewers spend way too much time searching for relevant content. Whether watching videos on their iPad or TV programs on their home television, viewers want to see the TV programs, movies, and video content that applies to their individualized likes and interests. We couldn't be more excited about this licensing relationship with 9x9.tv and the increased benefits it will bring to their consumer video service offerings," said Wayne Yurtin, president and CEO of Screaming Velocity.
About Screaming Velocity
A privately held Silicon Valley-based firm, Screaming Velocity, Inc. designs, develops, and licenses advanced recommendation technologies. Screaming Velocity is headquartered in Los Gatos, California. For additional information on Screaming Velocity, visit: http://www.ScreamingVelocity.com
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About 9x9.tv
9x9.tv is an online destination where users can discover and watch curated topical videos organized into TV-like channels. Headquartered in Santa Clara, California, 9x9.tv is available on PC, TV, tablets and smartphones powered by a cloud based platform. For additional information, visit 9x9.tv.