Direct Response Technologies
07.08.2012 13:00
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Next Generation DirectTrack X Solidifies Decision to Sign New, Two-Year
Agreement
PITTSBURGH, 2012-08-07 13:00 CEST (GLOBE NEWSWIRE) --
Direct Response Technologies, the architect of the DirectTrack(r) affiliate
marketing platform, announced that affiliate.com, a veteran leader in online
performance marketing, strengthened its relationship with the DirectTrack(r)
affiliate marketing platform by authorizing an extended contract. The decision
to extend the agreement is based on the reliability, scalability, and
international reach of DirectTrack, as well as the performance and unmatched
usability of the new DirectTrack X affiliate marketing platform.
'After our extensive evaluation of their new, more powerful data center and
in-depth assessment of the DirectTrack X affiliate marketing platform, we
determined that a long-term contract was in our best interest,' said Scott
Richter, chief executive officer at Media Breakaway. 'Not only is Direct
Response Technologies a pioneer in our industry, the company continues to offer
the innovation and thought leadership that the performance marketing industry
needs in order to transition into a mainstream media channel.'
DirectTrack X is the next generation of the world's most comprehensive
performance marketing and affiliate tracking solution. As one of the first
clients to gain access to the new platform, the affiliate.com team has seen a
noticeable improvement in its work performance when compared to its use of
legacy DirectTrack.
'This is not your mother's DirectTrack,' quipped Richter. 'The interface is
amazing, and it's obvious that the DirectTrack team put the user experience at
the forefront of the re-design.'
The new DirectTrack X interface is simple to use, easy to navigate, and
personalized for each user. The user experience is designed for speed;
providing streamlined access to relevant data and driving maximum productivity
for both experienced and novice users alike. The architecture, reengineered
from the ground up, provides advanced tools and features for a superior user
experience.
'We value our relationship with Scott Richter and affiliate.com and are excited
to begin the next phase of our mutually successful partnership,' said George
Bordo, general manager at Direct Response Technologies. 'Over the years, we've
worked collaboratively and leveraged our collective knowledge and expertise to
create many of the features that are now commonplace in performance marketing.
Their input on the DirectTrack X project has been invaluable.'
To learn more about DirectTrack X or the company's new data center, visit the
DirectTrack team at Meet Market table #144 at Affiliate Summit East on August
12-14 in the Hilton New York City. affiliate.com will be at Meet Market Table
#53 and booth #100 in the exhibit hall.
About Media Breakaway
Media Breakaway, LLC is an industry leader in online performance marketing,
delivering full-service, results-oriented solutions. affiliate.com, a division
of Media Breakaway, LLC, is one of the leading CPA lead-generation affiliate
networks. The Parking Place, a division of Media Breakaway, LLC, provides
monetization alternatives for domain parking and international redirects. Data
Overdrive, a division of Media Breakaway, LLC, offers email list management
solutions. Visit www.MediaBreakaway.com, www.affiliate.com,
www.TheParkingPlace.com or www.DataOverdrive.com for more information.
For further information about Media Breakaway, LLC or any if its divisions,
please contact Jaclyn Charles at 720-929-2492.
About Direct Response Technologies
Direct Response Technologies, the architect of the DirectTrack(r) affiliate
marketing platform, provides best-in-breed technology to the world's most
powerful performance marketing and affiliate programs. Global merchants and
networks choose Direct Response Technologies for the reliability, scalability,
and accuracy of its solutions. For more information about Direct Response
Technologies or DirectTrack, visit www.directtrack.com or call (866) 773-4460.
The Direct Response Technologies logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=13580
DirectTrack is a registered trademark of Direct Response Technologies. All
other trademarks and registered trademarks are trademarks of their respective
owners.
CONTACT: Media Contact:
Sandy Barsotti
Director, Marketing
Direct Response Technologies
+1 412-921-6881 x36403
+1 412-952-4028 - cell
sbarsotti@directresponse.com
News Source: NASDAQ OMX
07.08.2012 Dissemination of a Corporate News, transmitted by DGAP -
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DGAP-News: affiliate.com Embraces DirectTrack X
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