SALES DEVELOPMENT IN SEPTEMBER 2012

In September 2012, H&M Group total sales including VAT in local currencies
increased by 15 percent compared to the same month the previous year. Sales in
comparable units increased by 6 percent. Comparable units comprise the stores
and the internet and catalogue sales countries that have been in operation for
at least a financial year.

The total number of stores amounted to 2,669 on 30 September 2012 versus 2,363
on 30 September 2011.

Percentage sales development for the month of October will be published on 15
November 2012.

Karl-Johan Persson, Managing Director

Contact: Nils Vinge, Head of Investor relations     +46-8-796 5250

The information in this press release is that which H & M Hennes & Mauritz AB
(publ) is required to disclose under Sweden's Securities Market Act. It was
released for publication at 08.00 (CET) on 15 October 2012.

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on
NASDAQ OMX Stockholm. The company’s business concept is to offer fashion and
quality at the best price. In addition to H&M, the group includes the brands
COS, Monki, Weekday and Cheap Monday as well as H&M Home. The H&M Group has more
than 2,600 stores in 47 markets including franchise markets. In 2011, sales
including VAT were SEK 128,810 million and the number of employees was more than
94,000. For further information, visit www.hm.com