SALES DEVELOPMENT IN OCTOBER 2012

In October 2012, H&M Group total sales including VAT in local currencies
increased by 4 percent compared to the same month the previous year. Sales in
comparable units decreased by 5 percent. Comparable units comprise the stores
and the internet and catalogue sales countries that have been in operation for
at least a financial year.

The total number of stores amounted to 2,715 on 31 October 2012 versus 2,410 on
31 October 2011.

Percentage sales development for the month of November and total revenue in SEK
for the fourth quarter (September to November) will be published in a separate
press release on 17 December 2012. The Full-year Report, covering the period 1
December 2011 to 30 November 2012, will be published on 30 January 2013.

Karl-Johan Persson, Managing Director

Contact: Press Department     +46-8-796 53 00


The information in this press release is that which H & M Hennes & Mauritz AB
(publ) is required to disclose under Sweden's Securities Market Act. It was
released for publication at 08.00 (CET) on 15 November 2012.

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on
NASDAQ OMX Stockholm. The company’s business concept is to offer fashion and
quality at the best price. In addition to H&M, the group includes the brands
COS, Monki, Weekday and Cheap Monday as well as H&M Home. The H&M Group has more
than 2,700 stores in 48 markets including franchise markets. In 2011, sales
including VAT were SEK 128,810 million and the number of employees is more than
94,000. For further information, visit hm.com (http://www.hm.com).