SAN FRANCISCO, Nov. 28, 2012 (GLOBE NEWSWIRE) -- Zynga (Nasdaq:ZNGA), the world's leading provider of social game services, today announced the launch of Oh, What Fun!, an in-game charitable drive benefitting Toys for Tots, bringing the gift of play to less fortunate children across the United States. From November 28, 2012 to December 31, 2012, players will be able to contribute directly through in-game purchases within participating games -- with 100 percent of the purchase price going directly to Toys for Tots. Featured in seven of Zynga's most popular games, including Words With Friends and FarmVille, the campaign marks Toys for Tots' first major digital fundraising program, enabling millions of Zynga players to contribute directly to the cause by playing their favorite Zynga games from their computers, tablets and mobile devices.
"Every child deserves the gift of play during the holidays. Partnering with Zynga for our largest digital fundraising initiative to date, it's now easier than ever for people to help children less fortunate this holiday season," said Bill Grein, retired Marine Corps Major and Vice President of the Marine Toys for Tots Foundation.
The Oh, What Fun! campaign will be rolling out over the next five weeks in the following games: CityVille, CastleVille, Words With Friends, Pioneer Trail, Bubble Safari, Draw Something and FarmVille. For as little as $1, players will be able to purchase holiday-themed goods and power packs, participate in themed quests and contribute through mobile text donations in select games. Special holiday-themed goods include a CityVille Toy Shop where you can craft and wrap toys to be delivered to children, a CastleVille Sparkling Tower to decorate your winter kingdom and a FarmVille Cheer-Ewe-Up Horse, a sheep riding a horse decked for the holidays.
"Zynga and Toys for Tots share a common belief in the positive power of play and we're proud to invite our players to join us in supporting Toys for Tots' mission to deliver hope through the gift of toys," said Ken Weber, Executive Director, Zynga.org. "Together with our players, we're showing that social games really do enrich people's lives."
Oh, What Fun! is the latest campaign that enables Zynga players to easily contribute to causes they care about through Zynga games. Players have made 2.5 million contributions to charitable organizations while playing Zynga games. To date, Zynga.org has raised more than $13 million through 75 in-game social impact campaigns benefiting a range of results-driven nonprofit organizations, from international relief agencies responding to disasters like the Haiti earthquake and Japan tsunami, to organizations working to help those in need around the world.
For details regarding individual game programs and time frames/availability, please visit: blog.zynga.com/toys-for-tots
For Oh, What Fun! campaign images, please visit box link: https://zynga.box.com/s/f8m55g06gdadz4jnpeut
In addition to the in-game Oh, What Fun! campaign, this holiday season, Zynga employees located in offices throughout the United States will be hosting in-office Toys for Tots toy drives to provide holiday gifts for less fortunate children in their local communities.
About the Marine Toys for Tots Foundation
The Marine Toys for Tots Foundation is a not-for-profit organization authorized by the U.S. Marine Corps to provide fundraising and other necessary support for the annual U.S. Marine Corps Reserve Toys for Tots Program. Now in its 65th year, Toys for Tots provides joy and a message of hope to less fortunate children through the gift of a new toy or book during the Christmas holiday season. To learn more about Toys for Tots, visit: http://www.toysfortots.org
Zynga.org's mission is to help make the world a better place through games. Zynga.org works closely with Zynga Inc. and other game makers to promote and facilitate the use of social games for positive social impact. Zynga.org has inspired more than 1 million players to contribute more than $13 million through Zynga games. These funds have supported the work of dozens of results-driven nonprofits worldwide, including partners like Direct Relief International, Save the Children, Habitat for Humanity, KaBOOM!, St. Jude Children's Research Hospital, Water.org, Wildlife Conservation Society, and World Food Programme. To learn more about Zynga.org, visit http://www.zynga.org.
About Zynga Inc.
Zynga Inc. is the world's leading provider of social game services with approximately 311 million monthly active users playing its games, which include Zynga Poker, Words With Friends, Scramble With Friends, Gems With Friends, Draw Something, FarmVille 2, ChefVille, CityVille, Bubble Safari and Ruby Blast. Zynga's games are available on a number of global platforms, including Facebook, Zynga.com, Google+, Tencent, Apple iOS and Google Android. Zynga is headquartered in San Francisco, California.
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This release contains forward-looking statements relating to, among other things, Zynga's partnership with Toys for Tots, the launch of the Oh, What Fun! charitable drive, the launch of features and quests in multiple Zynga games, the success of the Oh, What Fun! charitable drive and related features and quests and Zynga's future operational plans for its business. The success of the matters covered by such forward-looking statements involves risks. Actual results could differ materially from those predicted or implied. Factors that could cause or contribute to such differences include, among other things, changes in player interests, our relationship and agreements with Facebook or the Facebook platform and/or our relationship and/or agreements with iOS and or Android platform providers. More information about the risks Zynga faces is included in the quarterly and annual reports filed with the SEC, copies of which may be obtained at http://investor.zynga.com or the SEC's web site at www.sec.gov. Undue reliance should not be placed on the forward-looking statements in this release. Zynga assumes no obligation to update such statements.
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