Frisco, Dec. 10, 2012 (GLOBE NEWSWIRE) -- Koupon Media, B2B Digital Campaign Management (DCM) platform provider, announced its patent-pending, mobile "scratch-off" technology - offering enjoyable, convenient, and possibly addictive mobile games so customers can win the best savings. Earlier this year, Koupon Media announced its cloud DCM platform allowing brands, retailers, c-stores, and grocers to implement a digital offers campaign from any platform in a matter of days.
Similar to a scratch-off lotto ticket, customers swipe their mobile phone screen to uncover the amount of savings they'll receive. Customers click their winnings to redeem a single-use coupon, and present it to the appropriate merchant at purchase. Leading grocers, c-stores, retailers, and brands have chosen Koupon Media to deploy campaigns using innovative coupon technology.
"Customers are telling us that this type of innovation is exactly what they are looking for to reach more people with coupons and offers," said TJ Person, Koupon Media CEO and co-founder. "This game is just the beginning of what coupons will look like over the next several months. Gamification is showing up in all types of applications - we're shaking up the antiquated coupon market with new ideas that will attract brand marketers and help them reach new shoppers."
Koupon Media's business-to-business platform helps brand managers customize offers to reflect its brand. By offering a variety of channels (mobile, app, email, print, text, social media, Passbook, etc.), companies are extending their brand recognition to a variety of customers who have distinct shopping preferences. This allows brands to create a variety of campaigns for different customers types, based on revenue goals during any given season. Koupon Media customers are already seeing increased redemption rates - as high as five times better than traditional coupons.
"Coupons should be fun and convenient, otherwise, they won't be used," added Person. "Whether people are clipping paper coupons, receiving text messages, signing up on a website, or through email, people will only use coupons if they fit into their shopping lifestyle. We're developing technologies that will help marketers engage new people in new ways, without the cumbersome, time-consuming issues they face today."
About Koupon Media
Koupon Media provides an
innovative Digital Campaign Management (DCM) platform for
progressive retailers and brands wanting to unify the creation,
distribution, redemption, and analysis of digital coupons and
loyalty programs. The company's cloud-based B2B solution solves
problems that plague today's fraud-filled and broken coupon and
promotions market, and helps brand managers customize offers and
increase visibility into consumer buying behavior. Delivered via
mobile app, QR, bar code, text, email, Apple Passbook, and social
media, Koupon Media's patented technology deploys single-use
coupons to eliminate fraud from the fulfillment process. Founded by
mobile entrepreneurs T.J. Person and Scott Hutchinson, Koupon Media
is funded by DFJ Mercury,
Trailblazer Capital, and
Matthew Pritzker
Company.Koupon Media is headquartered in Frisco, TX with
offices in Chicago, Il and Mexico.
A photo accompanying this release is available at:
http://www.globenewswire.com/newsroom/prs/?pkgid=16165
