Renowned Big Mountain Skier Dean Cummings Inks Exclusive Deal With iON Cameras

DENVER, CO--(Marketwire - Jan 30, 2013) - (SIA Snow Show 2013) iON Worldwide, the global consumer electronics company known for bringing Shoot/Share™ Wi-Fi connectivity to point-of-view (POV) cameras, today announced it has entered into an agreement with big mountain skier and avalanche-safety advocate Dean Cummings and his companies to exclusively use and endorse iON Cameras.

Cummings and iON will be exhibiting at the SnowSports Industries American (SIA) Snow Show in Denver from January 31 to February 3. Cummings will be signing autographs on Friday, February 1 at 4pm MST at the iON exhibit, booth #2957.

Under terms of the three-year agreement, Cummings and his companies -- H2O Guides, Dean Cummings' Steep Life Protocols and Tour, and H2O Outdoor Gear -- will exclusively represent the new iON Air Pro 2, GPS-enabled iON Adventure and other iON cameras in his adventures, appearances, films, tour, engagements, courses, guide service and on his website. iON cameras will also be available for purchase on the H2O Outdoor Gear site.

Cummings selected to use and endorse iON Air Pro and Adventure series cameras following an extensive evaluation of rugged point-of-view (POV) cameras. Significantly, Cummings cited a preference for the overall quality and feature-set of the cameras, but especially for iON's Wi-Fi capabilities.

"iON offers the most impressive array of technology in a small package of any electronics I've worked with," Cummings said. "In addition to fantastic optical quality, the compact cameras are waterproof, lightweight and easy to use, with built-in GPS and Wi-Fi connectivity. All are highly resistant to cold and have a long battery life. For durability, iON is the best choice of POV camera for use in remote ski terrain."

Cummings is internationally recognized as one of the preeminent world-class big mountain skiers and mechanized ski guides working in glaciated terrain in the world today. He is a renowned leader in outdoor safety and avalanche awareness education. Throughout his career at the forefront of the evolution of ski equipment and technique for big mountain skiing, Cummings has been on both sides of the lens, capturing ski footage in some of the most remote and extreme environments.

"We are thrilled and honored to partner with Dean and his H2O team, as we know they will be using our cameras in some of the harshest environments known to man," said Giovanni Tomaselli, founder and CEO, iON Worldwide. "I am looking forward to seeing some amazing footage, as well as getting some solid feedback on the performance of our cameras in such challenging conditions."

ABOUT H2O
H2O Outdoor Gear is a brand extension of H2O Guides. H2O Guides is the family-owned and operated Alaska heliskiing operation founded in 1995 by World Champion extreme skier and legendary guide Dean Cummings. Dedicated to giving back through his award-winning Steep Life Protocols for safe travel in avalanche terrain, Cummings won the Avalaunch/Outdoor Industry Educator of the Year in 2012 and 2013. With H2O Outdoor Gear, his line of skis and ski gear, Cummings continues a lifelong reputation for being at the forefront of cutting-edge concepts in ski design inspired and tested on the world's most precision-demanding slopes. For further information visit the H2OG website.

About iON Cameras
Designed for professionals and consumers alike, the aerodynamic, expanding iON camera line features a number of significant industry firsts, including Wi-Fi connectivity and free cloud storage. The unique iON PODZ system -- thin, circular discs that attach onto the back of the basic camera, adding virtually no weight or volume -- extends the capabilities of the iON Air Pro, iON Adventure and Speed Pro camera lines. The Wi-Fi capabilities of the iON Wi-Fi PODZ and the iON The Game work with the iON app for iOS and Android devices, allowing users to control camera functions and settings, view the action as it happens as a live stream, and replay or immediately upload footage to Facebook, YouTube or share it via email.

About iON Worldwide
iON Worldwide is a subsidiary of global consumer electronics specialist World Wide Licenses Ltd. (WWL). iON Worldwide's experienced executive team has been involved in the design, development and manufacturing of digital imaging products for leading brands worldwide for over 20 years. For more information, visit www.ioncamera.com.