COLUMBUS, Ohio, April 4, 2013 (GLOBE NEWSWIRE) -- The American Advertising Federation of Indianapolis has invited Columbus-based ad executive, Greg Henderson, president of integrated, virtual agency RedRocket Connect, for a presentation on the virtual agency approach to advertising. The event, titled "Virtual - Fad or Future?" is set to take place on June 6. Henderson opened one of the first successful virtual ad agencies in the country in 2011.
"It's an honor that such an esteemed group would invite me to speak on a topic, which I believe, is making an impact on the advertising industry," said Henderson. "The virtual concept offers a different model than the traditional ad agency, but it's one that addresses some of the trends we're seeing and can be effective for meeting the changing needs of certain clients and businesses."
Henderson has had a distinguished 20-year advertising career working with marquee brands, such as Hewlett Packard, Microsoft, MD Anderson, TJX Companies and Brunswick. In 2011, he opened the "virtual" doors of RedRocket Connect, an integrated, marketing communications firm providing digital and traditional solutions by bringing together a dream-team of ad people to do great things for clients large and small. With no brick and mortar building, RedRocket Connect operates entirely virtually and is one of the first advertising agencies in the country to do so.
Henderson will speak on the virtual trend and will discuss how he and RedRocket Connect are solving industry challenges, such as scarcity of talent and unprecedented budget pressure, by embracing the power of virtual. To learn more about the event visit RedrocketConnect.com.
ABOUT REDROCKET CONNECT:
RedRocket Connect is a digital web and advertising agency co-founded by President and Director of Client Services Greg Henderson. RedRocket consists of a team of experienced, integrated marketing professionals with a fierce passion for delivering excellent marketing and creative strategies leveraging the power of the internet to bring the best of the best to the table, collaborating efficiently for the greatest benefit to all clientele. To learn more about RedRocket Connect, visit www.redrocketconnect.com.